Christopher Barrat

Brutal Buyers and Schmoozing Salesmen

For every sale that is made, there is a corresponding purchase. The core of all commercial transactions is that someone sells and someone buys. We are all buyers and sellers at some time. Yet despite this most sellers see buyers as blockers – as tough and only focused on price. Most buyers see sellers as smooth talkers, easy with the truth and always full of tricks.

In this keynote you will learn the skills and tricks of Buyers, and the skills and tricks of sellers – how do they work and how you can overcome them.

- How do I get the buyer off ‘price, price, price’?
- Getting past buyers who block you
- Understanding sales tricks and techniques
- How to manage truth and lies

If you want to master your opponent you first need to understand them. This keynote will give you the view from ‘both sides of the table’, and armed with that, the world will be an easier place to do business.


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Christopher Barrat - speaker on management and communication

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