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Don Peppers

Leading authority on customer-focused relationship management strategies

Don Peppers is an acclaimed author and a founding partner of Peppers & Rogers Group, the world’s premier customer-centered management consulting firm.

In August 2003, Peppers & Rogers Group joined Carlson Marketing Group to provide clients with world-class customer strategy, flawlessly executed, for bottom-line impact. The goal of the combined companies is to offer “one to one, end to end.”

Don’s vision, perspective and thoughtful analysis of global business practices has earned him some significant citations by internationally recognized entities. The Times of London has cited him among their “Top 50 Business Brains” in 2005, noting that he climbed 10 spaces from their 2003 assessment.

Don’s expertise and clear, concise way of thinking places him in high demand as both a speaker and a management advisor with Fortune 500 executives and entrepreneurs seeking to identify their most valuable customers, increase customer satisfaction, and improve ROI and ROC.


Recognized for more than a decade as world-renowned experts, entrepreneurs and thought leaders, and individually named to Accenture’s global list of “Top 100 business intellectuals,” Don Peppers and Martha Rogers, Ph.D. continue to set the worldwide standard in business strategy and consumer relationships.

The United Kingdom’s premier marketing organization, the Chartered Institute for Marketing, recently cited Peppers and Rogers among their listing of the “50 most influential thinkers in marketing and business today.” Business 2.0 named them as two of the 19 most important business gurus of all time. And the DMA jointly recognized them as “Direct Marketer of the Year” by DM Days New York.

Peppers and Rogers have co-authored eight books to date, which focus on customer strategy, building the value of the customer, and related subjects.

Don Peppers and Martha Rogers are published their 8th book in 2007, revealing their most innovative and strategic thinking to date. Rules to Break & Laws to Follow focused on what empowered customers, networked employees, innovation and trust mean for the competitive differentiation and long-term viability of your business.


Rules to Break and Laws to Follow
How to Beat the Crisis of Short-termism

What empowered customers, networked employees, innovation and trust mean for the future of your business?

Raging crisis of short-termism threatens companies that try to operate by today’s “accepted wisdoms” in business. When the lowliest employees can leap tall hierarchies in a single click, it not only flattens your org chart, but also elevates the importance of your corporate culture, transforming it into perhaps your best management tool as well as your most reliable competitive advantage. And when customers can share their experiences electronically with millions, customer trust becomes more than a catchphrase; it becomes a business necessity – and a divining rod for any company’s success over the long term.

Even change itself is no longer a constant; it is accelerating. No matter how great your product or service is today, tomorrow it will still be just another commodity, and tomorrow will come faster than it used to. Big or small, manufacturer or service firm, in today’s technology-augmented business environment you’ll have to know how to harness the power of your connected customers and your networked employees. You need innovation, creativity, resilience, and leadership to produce not just quarterly numbers, but genuine shareholder value.





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