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Marc Gobé

Author and highly acclaimed expert on branding

Globally known Author, Designer, Futurist and Filmmaker Marc Gobé is the president of Emotional Branding LLC. Translated in 17 languages his best selling book Emotional Branding initiated one of the most powerful movement in modern marketing around the world by bringing the focus on consumers as the ultimate power in branding strategies.

His firm Emotional Branding LLC is an experimental and futuristic think tank that offers insight into the trends that move consumers and ideas that inspire marketers online. The 2010 revised and updated paperback version of his book Emotional Branding includes winning strategies in the age of Social Media.

A VISION TO BUILD SUCCESSFUL BRANDS.
Marc Gobé has also written Citizen Brands: A Treatise on Corporate Responsibility and in 2007, he released Brandjam: Humanizing Brands Through Emotional Design. Marc’s books champion the role of design and creative collaboration in building successful brand innovation that taps the roots of human emotion. In his first book “Emotional Branding” Sergio Zyman, then the CMO of Coca Cola is quoted saying "Over the next three years, the aid Marc gave me was instrumental in helping us take the volume of The Coca Cola company from nine billion to fifteen billion cases a year."

A PASSIONATE AND SOUGHT AFTER SPEAKER
As a featured speaker for Leading Speakers Bureau, Marc Gobé has made numerous appearances worldwide at trade association conferences including The Conference Board, Global Shop and AIGA on Marketing, Innovation, and Design. He is invited on a regular basis by major universities such as Columbia University, FIT, Baruch, Boston University, Ohio State, INSEAD Barcelona and Essec in France. Additionally, Marc has been invited to address top brands on Emotional Branding such as Coca-Cola, Danone, Motorola, Estée Lauder, Proctor & Gamble, General Motors, Lexus, AOL, JP Morgan, Merck, Samsung, Universal McCann, and many others.

On stage Marc’s dynamic style and fervent passion engages and provokes attendees to view brands from a consumer’s perspective. He hopes to leave people with one main idea—innovation requires an intimate understanding of consumers and the environments that impact their behavior.

GLOBAL EXPERTISE AND REPUTATION
As the co-founder and former Co/President of Desgrippes Gobé worldwide (now BrandImage) Marc Gobé was a pioneer in combining the disciplines of brand strategy, human factor research, product design, graphic design and architecture to engage consumers emotionally along different points of the brand experience. ?

Clients such as Coca-Cola, Air France, AOL, Estée Lauder, Abercrombie & Fitch, Banana Republic, Ann Taylor, Victoria’s Secret, IBM, Johnson & Johnson, Hy-Vee, Telefonica, Bath and Body Works, Danone, Gillette, Proctor and Gamble, Fauchon, Unilever, Samsung and many others have employed Marc Gobé’s integrated design approach to help foster their brand’s emotional relationship with consumers.

Marc Gobé has received numerous design awards from publications and institutions including ID magazine, Interiors, Graphis, VM+SD, The Brand Design Association, The Art Directors Club, and Clio. He was also selected as a finalist in the 1998 Entrepreneur of the Year competition and twice elected one of the most influential designers in retail by DDI magazine. Marc Gobe has been profiled in or has written articles for most leading international media brands in North and South America, Europe, and Asia. You can follow him on his blog emotionalbranding.com or Twitter @mgobe

After extensive studies in the field of product and graphic design, Marc graduated from the École Professionnelle de Design Industriel in Paris. He is a trustee of the Alliance Francaise in New York and a member of CCE, Club 600, AIGA and the New York’s Arts Directors Club. He is married and currently lives in New York City


Travels from USA

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