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Martha Rogers

Leading authority on customer-focused relationship management strategies

Business 2.0 magazine has named Martha Rogers, Ph.D. one of the nineteen most important business gurus of the past century. The World Technology Network named her as “an innovator most likely to create visionary ripple effects.”

Martha’s insights, expertise, and ability to think “out of the box” makes her equally popular with media interviewers, public event organizers, and Fortune 1000 executives seeking to learn how to compete effectively with Web 2.0 and beyond, how to get a payoff from their CRM software and technology, how to build the value of their customer base, and how to cascade the changes needed in an organization to realize ROC (or Return on Customer) – the value customers create for companies. Named by Incentive magazine as one of the ten “best and brightest” thinkers and leaders in the industry, Martha believes customer value should serve as the basis for compensation and rewards.

As an Adjunct Professor at the Fuqua School of Business at Duke University, Dr. Rogers has helped to spearhead the “Growing Your Business by Increasing Customer Value” coursework at the MBA and Exec Ed level. Dr. Rogers is also the co-director of the Duke Center for Customer Relationship Management. She is widely published in academic and trade journals, including Harvard Business Review, Journal of Advertising Research, Journal of Public Policy and Marketing, and Journal of Applied Psychology. Martha has been named International Sales and Marketing Executives’ “Educator of the Year,” and with Don Peppers, was co-named “Direct Marketer of the Year” by DM Days New York. Accenture’s Institute for Strategic Change ranked her among the “Global Top 100 Business Intellectuals.”

Dr. Rogers began her professional career as a copywriter and advertising executive, and earned her Ph.D. at the University of Tennessee as a Bickel fellow. Recognized for more than a decade as world-renowned experts, entrepreneurs and thought leaders, and individually named to Accenture’s global list of “Top 100 business intellectuals,” Don Peppers and Martha Rogers, Ph.D. continue to set the worldwide standard in business strategy and consumer relationships.

The United Kingdom’s premier marketing organization, the Chartered Institute for Marketing, recently cited Peppers and Rogers among their listing of the “50 most influential thinkers in marketing and business today.” Business 2.0 named them as two of the 19 most important business gurus of all time. And the DMA jointly recognized them as “Direct Marketer of the Year” by DM Days New York.

Peppers and Rogers have co-authored eight books to date, which focus on customer strategy, building the value of the customer, and related subjects.

Don Peppers and Martha Rogers are published their 8th book in 2007, revealing their most innovative and strategic thinking to date. Rules to Break & Laws to Follow focused on what empowered customers, networked employees, innovation and trust mean for the competitive differentiation and long-term viability of your business.


Rules to Break and Laws to Follow
How to Beat the Crisis of Short-termism

What empowered customers, networked employees, innovation and trust mean for the future of your business?

Raging crisis of short-termism threatens companies that try to operate by today’s “accepted wisdoms” in business. When the lowliest employees can leap tall hierarchies in a single click, it not only flattens your org chart, but also elevates the importance of your corporate culture, transforming it into perhaps your best management tool as well as your most reliable competitive advantage. And when customers can share their experiences electronically with millions, customer trust becomes more than a catchphrase; it becomes a business necessity – and a divining rod for any company’s success over the long term.

Even change itself is no longer a constant; it is accelerating. No matter how great your product or service is today, tomorrow it will still be just another commodity, and tomorrow will come faster than it used to. Big or small, manufacturer or service firm, in today’s technology-augmented business environment you’ll have to know how to harness the power of your connected customers and your networked employees. You need innovation, creativity, resilience, and leadership to produce not just quarterly numbers, but genuine shareholder value.





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