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Martin Roll

International key-note speaker, CEO, thought-leader and author

"Martin Roll's Asian Brand Strategy provides superb motivation and substance into Asian brands and branding. It offers invaluable inspiration and guidance into one of the hottest areas of marketing."
Kevin Lane Keller
Professor of Marketing
Tuck School of Business

"As Asian firms aspire to become global and challenge the competitive landscape dominated by Western firms, they recognize that cost and quality advantages are necessary but not sufficient for sustained value creation. Martin Roll provides an illuminating insight into a critical missing link - the importance of global brands. Rich in concepts and detail this is an invaluable manifesto for Asian CEOs. A must read that will change perspectives and priorities."
C.K. Prahalad
Paul and Ruth McCracken Distinguished University Professor
The Ross School of Business, The University of Michigan

"Growing presence of Asian companies in Western markets, high profile cross border M&A, and the spreading of Asian cultural and social trends have highlighted the potential impact of Asian brands in the global markets. But brand building has historically not been a high priority for many Asian companies. Martin Roll makes a compelling argument for branding to be one of the top issues for Asian CEOs to enhance shareholder value. He provides a thoughtful set of approaches, and illustrates these nicely with interesting cases from the region."
Minsok Pak
Principal
McKinsey & Co.

"An insightful look into branding as a strategic tool for Asian companies - Asian Brand Strategy by Martin Roll is a brilliant, incisive read. A treasure of ideas and case studies, this compelling new book discusses the challenges Asian corporations face to stay relevant in today's dynamic, global market."
N. R. Narayana Murthy
Chairman and Chief Mentor
Infosys Technologies Ltd.

"An insightful look into branding as a strategic tool for Asian companies - Asian Brand Strategy by Martin Roll is a brilliant, incisive read. A treasure of ideas and case studies, this compelling new book discusses the challenges Asian corporations face to stay relevant in today's dynamic, global market."
N. R. Narayana Murthy
Chairman and Chief Mentor
Infosys Technologies Ltd.

"Branding has become a hot topic for Asian companies which are no longer able to compete purely as contract manufacturers and now need to directly “own” the end consumer. As shelf space in bookstores get filled with myriad books on branding as the next best thing, Martin Roll’s book Asian Brand Strategy stands out above the pack. It has the serious theoretical framework which underpins any real understanding of the role of branding in business. And it has the practical pointers which make it useful for anyone wanting to implement a brand strategy.
Roll’s five major messages – that branding can enhance shareholder value; that it must be led by the top person in a company; that it is not simply slick advertising and PR but a holistic integration of many business functions; that Asian companies must embrace branding to move up the value chain, and that branding strategies can be measured through metrics – resonate strongly within my own company and have been the key factors for Banyan Tree’s own success in branding.
I would strongly recommend this book as compulsory reading for anyone who wants to understand the power of branding and how to implement a practical, no-gimmicks brand strategy."
Ho Kwon Ping
Executive Chairman
Banyan Tree Group

"A must read for all business leaders interested in Asia, Asian Brand
Strategy elevates branding to the next level into the boardroom"
Torben Ballegaard Sørensen
CEO
Bang & Olufsen

"Martin Roll has provided a much-anticipated primer on how Asian companies approach the discipline of branding. With the focus of the world economy gravitating inexorably to the Asia Pacific region, Asian Brand Strategy provides timely insight into the key players of today and the global competitors of tomorrow"
Alan Lammin
Publishing Director, Asia
TIME

"Still cannot believe that I was looking for a world-class brand consultant as I drove to a meeting at the British Chamber of Commerce. First person I was introduced to that evening was Martin Roll. He has delivered very successfully on a brand review and audit that has enabled Datacraft to decide and execute on a new brand strategy across Asia Pacific that was launched October 2004. I am very pleased with the work he has done."
Bill Padfield
Chief Executive Officer
Datacraft Ltd.


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