5 out of 5 stars
"There’s a company of technowizards called Threshold Entertainment – it’s amazing the worlds they can create.”
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About Lawrence
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“Innovation demands a touch of the madness,” says Kasanoff.
The current of the river of life will always try to pull you towards the middle, towards complacency and mediocrity. This is true for every person and every company. It’s a problem because other companies that don’t give in to that current will eclipse you.”
Kasanoff’s new book, A Touch of the Madness How to Be More Innovative in Work and Life…by Being a Little Crazy comes out later this year from BenBella books via Penguin/Random house. His main keynote speech is based on this unique philosophy.
As a graduate of Cornell and The Wharton School of Business, Kasanoff serves as a Rosetta Stone between the corporate landscape and Hollywood, using examples, stories and lessons learned from the film industry to instill outside-the-box thinking regarding innovation to corporate audiences.
A born storyteller, Kasanoff’s uses star-studded anecdotes from his life in Hollywood to make it easy and entertaining for business audiences to learn to be more creative by being a bit crazy.
Larry and Threshold Entertainment Group have been profiled in The New York Times, The Wall St. Journal, USA Today, Time Magazine, Wired, Maxim, and Playboy and have been featured on CNN, FOX News, ABC World News Tonight, CNBC, The Howard Stern Show and more.
If you want the same old thing, this is not for you – it is entertaining, innovative – And fun!
PS We can also tailor a specific speech for you on request.
See keynotes with Lawrence KasanoffEveryone wants to innovate, but most use tried and true methods. This is dead wrong! You can’t be unusual by following a usual path. You have to foster a culture of eccentricity and yes, a bit of madness, to truly innovate.
The movie business is full of charming, eccentric iconoclasts who break the rules. Using often outrageous stories from people like these, he explains how he embraced these people and the lessons learned that apply across the board.
A great producer never lets anything stop him from getting the shot, not actors who won’t come out of their trailers; deranged directors; gunshots from perturbed locals; nothing. What most corporate types perceive as enormous problems would barely even raise the heartbeat of a capable producer, because in Hollywood, no one keeps their word and everyone has an angle. You’ll learn some of the tricks of the trade ways to stay calm in the perfect storm.
Forget about supply chain hiccups and clogged shipping lines. Technology now raises globalization to a new level because we can not only create for the world, we can create with the world.
Using a case study from his recent animated feature film for Universal, Bobbleheads, starring Cher, Larry Kasanoff explains how, with the help of new tech from Microsoft and Nvidia, they created a worldwide production platform that included artists, animators, and technical experts in the US, Nepal and all over India. Not only did it withstand the pandemic and two cyclones, but it allowed the filmmakers to infuse into the movie the cultural aspects of all these countries. Globalization can be inclusive and diverse.
I’ve had the opportunity to work with Mr. Kasanoff over the last 5 years on several projects, including both corporate-level and theatrical releases. He brought a critical level of experience and knowledge, as well as creativity to address our challenges.
Joel Sloss
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