Branding and Leadership Expert shows the power of innovation and branding
Branding and Leadership Expert shows the power of innovation and branding
USA
Bruce helps his audiences understand how to make their brands relevant to their customers and how to differentiate themselves from competitors.
Request fees and availability5 out of 5 stars
Bruce has these unique perspectives that create incredible solutions. His solutions produce phenomenal RESULTS. And, Bruce truly cares. I highly recommend the Bruce Turkel experience – seeing him speak or working with him and channeling his brilliance to your benefit.
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About Bruce
Keynote
Video
References
Bruce has worked with great companies including Nike, Discovery Channel, HBO, Hasbro, Bacardi, and the Miami and Kissimmee Visitors Bureaus. He has spoken for lots of great companies and universities, has been on NPR, CNN, FOX, and MSNBC and been featured in The New York Times, Fast Company and The Wall Street Journal. He helps his clients and audiences uncover creative solutions and messaging strategies that can futureproof their brands in a world of constant disruptive upheaval.
He has an overarching theme for his talks: it’s “all about them.” Bruce instructs the audience members to focus on their customers, not their products or services, helping them open their minds and discover their creativity. Drawing from his 30-plus years of ad agency experience, Bruce helps the audiences understand how to make their brands attractive to their customers, as well as how innovation can differentiate them from their competitors.
Bruce is captivating and insightful on stage. Satisfied audiences from Bruce’s talks at MIT, Harvard, CHRIS and TEDx, and attendees at hundreds of corporate and industry events all agree that Bruce’s message, entertainment value, and inspiration stick around long after the session is over. That’s when your participants go back to work and think differently. Bruce was recently listed within the World’s Top 30 Brand Professionals for 2021 by Global Gurus.
Bruce founded Turkel Brands, a global brand consultancy that has worked with clients including Discovery Networks, Bacardi Limited, Miami, Jewish Health Systems, and more.
See keynotes with Bruce TurkelFORTUNE Magazine says the Great Resignation stunned business owners and employers. Today nearly two-thirds of U.S. workers are looking to change jobs or leave the workforce.
“Researchers have revealed turnover patterns that explain why so many are quitting in droves right now. Employers looking to stop the exodus should pay attention: Much of the onus is on them to give workers better reasons to stay. Research has shown that people tend to quit their jobs after experiencing a turnover shock: a life event that precipitates self-reflection… Shocks can be positive… or negative. Or they can be global catastrophes like COVID-19 that upend every aspect of daily life.”
Real estate professionals call these the Seven Ds—Divorce, Downsizing, Disease, Disability, Disaster, Debt, and Death. Besides the blessings of a larger family or greater income, they are the main reasons people sell their homes and move. They can also be the reasons why people decide to ditch their careers or their lifestyles, especially if you add two more Ds—Dissatisfaction and Disappointment.
Bruce Turkel explored this in his latest book, Is That All There Is‽ Bruce interviewed people who successfully pivoted to understand why, when, and how they changed their lives. His stories will clearly demonstrate how you and your company can move from uncertainty to clarity.
Your audiences will learn:
Less than 10 years ago the key to selling yourself was to promote how great you were. If you didn’t blow your horn, who would? And unless you could afford a robust advertising campaign, selling yourself was the only way anyone could learn about you.
Today everything’s changed. Today we each carry a thin wafer of silicon and glass that gives us immediate access to all the world’s knowledge. And all of your potential clients and customers have access to this same technology. This means they can know everything about you before they even step into your business.
Success today requires you to turn the lens around and focus relentlessly on your customer. Bruce’s wildly entertaining presentation includes fascinating examples from Johann Sebastian Bach to The Wizard of Oz, from Andy Warhol’s excess to the Toyota Prius’ success, from the history of the Spanish Civil War to headlines ripped right out of today’s paper.
Your audiences will be enlightened, entertained, and educated by Bruce’s talk. They’ll come away thanking you for a great event AND a great plan for their future. And your audiences will learn:
You don’t need social media. You don’t need a website. You don’t need mobile applications. You need a strategy. But before you create noise, you’ve got to know what you’re creating noise about and why anyone should care.
Bruce shows his audiences exactly how to build their brands online. He will show you how to take the best tools, tips, and techniques from the analog world and move them online where they will generate global interest and response.
Your audiences will discover:
Learn the seven simple steps to building, maintaining, and communicating a great brand. Bruce provides entertaining anecdotes and real-world examples to illustrate the finer points of brand building. Add significant value to your products by making your products more valuable to your customers.
In this talk, your audiences will learn:
BMW defines its brand essence with four words. Nike, GE and Wal-Mart use three. Barack Obama sold the most powerful product in the world with two: “Hope” and “Change.”
In this multi-media speech, Bruce Turkel shows you how to reduce your brand message to its most practical, actionable, and compelling essence. While they’re laughing, your audiences will also be learning:
We were looking to inspire our marketing organization and ignite their energy to ‘think laterally,’ and Bruce answered that call! He was the opening guest speaker of our annual marketing summit and he not only delivered on that challenge, but he did so in a sincere, entertaining, educational, and a real world way that our team really appreciated. Based on the response of our attendees, we are beyond pleased that we selected Bruce to speak at our summit.
Juan Rovira, Chief Marketing
Many thanks for delivering such a wonderful talk. Your speech and overall performance were fantastic. Many many conference attendees commented on how much they enjoyed your presentation. What you said had a profound impact on many people in the audience.
William M. Walker, Chairman and Chief Executive Officer
Bruce speaks with confidence and competence while triggering the audience to build solutions, which worked extremely well across our marketing organization.
Bill Melnyk, Brand Director
Bruce was the highlight of our meeting! His subject was right on, and through our survey I received great reviews on his presentation.
Alvaro Diago
Bruce is an incredibly gifted, engaging and dynamic speaker. His deep knowledge of the drivers of economic development and how best to use them to market yourself successfully make him unique.
Alexandra Villoch
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