Globally known trend and insight consultant
Globally known trend and insight consultant
Denmark, UK
Jill is a globally known consultant who focuses on health, well-being, and creativity. Jill will energize, inspire and enlighten her audience with new perspectives on the future.
Request fees and availability5 out of 5 stars
"We had a great and super inspiring session with Jill. With a well prepared presentation, she took our team on an interesting journey to learn about the coming trend and client behaviour. The feedback has only been positive,'very inspiring' – 'just got more inspiration than I have received for years'."
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About Jill
Keynote
Video
References
For over 15 years Jill has been researching people, making sense of our shifts in attitudes, needs, values and quirks. She’s worked for some of the world’s biggest brands, helping Nike, LEGO, Arla, IKEA and Diageo ensure their purpose, product and communication are relevant and adaptable for the future. Her experience spans categories including fashion, newspapers, wine, toys, chocolate milk, shoes, tampons, paint and even painkillers (you name it, she’s probably worked on it).
Jill is a very creative thinker who sees the world from many perspectives, thanks to a very diverse skillset: she holds degrees and postgraduates in fashion marketing and design, works with human insight and she’s a University lecturer. But she’s also a personal trainer, a fitness instructor, a personal stylist and currently studying a Masters in Psychology.
See keynotes with Jill HawkinsSee the world, and your situation, from wholly new perspectives as Jill, shows you what the future is anticipated to look like by exploring the zeitgeist of now, and our evolving cultural mood and social attitudes. Discover the ways our lifestyles and mindsets are shifting and how they affect the future audience, client, and consumer needs, ultimately focusing on what you can do about it to ensure your relevance in our many possible futures.
Audience takeaway:
Firmly put your finger on the pulse of now, understand where we’ll be heading next and how that could mean you need to operate, design, and communicate differently.
Panicking/confused about what/who is “Gen Z” (teens to early twenties!) and why they matter? In this keynote, Jill will ensure you fall in love with them, as she defines their quirky ‘DNA’, how they make choices, what’s important to them, and how you can cater to them. In a post-demographic world where identity is fragmented and putting audiences/consumers/people in target ‘boxes’ feels impossible, generational attitudes are a useful (but not foolproof) guideline for businesses. Jill has worked with youth audiences throughout her research career, and here shares some of her most valuable insights with you.
Audience takeaway:
Get the best insights from Jill’s experience working with youth audiences to understand what makes this group different and how to successfully work, engage and communicate with Gen Z.
In this interactive and unusual session, Jill will surprise you with what creativity is (and what it isn’t), guiding you through the physical and psychological environment needed for creativity to flourish and succeed. Combining her innate lateral thinking with her role as a foresight skills trainer, and years of creative practice and research, Jill will provoke you to disrupt your mindset, see from wholly new perspectives and think differently about challenges – to open your eyes to new and exciting opportunities.
Audience takeaway:
The future of every industry will rely on creative skills in every role within the next 20 years, and this session will help you prepare for it. You’ll leave with the essential toolkit to disrupt your mindset to maximize creativity, plus tips for creating the environment that is so crucial to an imaginative, thriving, and nurturing workplace. Don’t expect to sit still!
Unwrap the current and future mindset and trends in beauty, health, and well-being. Cosmetics, skincare, gut health, exercise, movement, therapy, sleep, stress, ingredients, medicine, gender, identity, psychology, self-expression, disability, and more! Adapted to suit your needs.
Hybrid, 3/2, or 4-day week? Or 9-5, in your cubicle? Or ditch it all and work freelance? What’s happening in this confusing, divisive world of work, and how is the workforce changing with incoming generation Z and an aging working population? And crucially, what can you do to feel prepared and ready for it?
Audience takeaway:
Jill will inspire you with ideas for making positive, inclusive change by equipping you with the insight to understand evolving workforce attitudes, and remain attractive as an employer whilst ensuring success as a business
How are we shopping and to what extent is it about functionality vs. entertainment? Do we still need physical stores? What about e-commerce, omnichannel, and immersive experiences? Does it need to be sustainable, or second-hand? Slow and local or next-day only, please? And does all this differ by generation?
Audience takeaway:
We will unpick the mixed messages, so you leave with some clear-cut answers about where the world of retail is heading, and plenty of inspiration to apply to your business.
How can you use your body to power your mind – to make you more creative, efficient, and successful at work? The answer: by connecting body movement, mindset change, and creative skills. The power of the mind-body connection is a hugely significant tool that is now being leveraged in forward-thinking environments.
By applying her experiences as an exercise professional with a career in human behavior, Jill will show you how, and of course, you’ll not be sitting still. Prepare to get up and get moving!
"Covid threw us in more ways than one. And while we couldn't predict it, it did bring into sharp focus the fact that we need to be prepared for the future. To keep our clients relevant, but to keep us relevant to clients too. We came to Jill looking for skills in trend forecasting. What we came away with was a totally new future's mindset that we've applied to our client work, our own business and frankly, our personal lives too!"
Emily Ames, Emily Ames Co-founder & Strategy Director
Jill always offers a deep and different perspective on the cultural shifts expected to take place within the coming 5-10 years and how they will affect consumer behaviour and product offerings. Also, she has a fantastic ability to detect and unfold current product, consumer and media trends that perform as strong or weak signals of bigger cultural shifts taking place."
Anne Flemmert Jensen, Ph.D. Senior Director
"Jill has a unique background and mindset and provides an invaluable perspective on trends, societal shifts and lifestyle. Her perspective is relevant for those interested in both short and long term future and her view of the world and trends is applicable to everything from concepts and stories to commercial products and services."
Louise Byg Kongsholm CEO
"I asked Jill to give a talk to our board members in order to provide as full, realistic, lifestyle “view” into the future as possible, so that all around the table could make qualified future decisions. I’ve worked with Jill since as I like her personality and her observations, thoughts and perspective on the way we are living and transforming. It inspires me to think in new, creative ways without ever losing focus on how we as a brand can keep growing and make a difference."
Christian Trads CEO
"Jill gave a presentation at our annual kick-off event, to our sales and marketing staff as well as all our European agents. Jill spoke about "Stuffocation and the new Scandinavian", with lots of facts, future trends and interesting questions to think about. The presentation inspired us all to think and plan differently in order to meet the future customer demands. Jill’s experience, knowledge and passion about the subject shined through and gave the audience lots of inspiration. After the presentation we got lots of positive feedback, so thanks."
Thomas Røhr Kristiansen Head of Digital Marketing
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