Nir Eyal

Hooked: How to Build Habit-Forming Products

In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to “hook” users? Nir Eyal, the bestselling author of “Hooked: How to Build Habit-Forming Products“, has constructed a framework for designing better products and will share his years of research in this presentation.

This keynote gives product managers, designers, and marketers a new way to think of the necessary components of changing user behavior by studying how the world’s most engaging products keep users coming back again and again.

Indistractable: How to Control Your Attention and Choose Your Life

Ever get the feeling you’re bombarded with too many pings, dings, and rings? You’re not alone. In an age of ever-increasing distraction, technological and otherwise, how can knowledge workers do their best work?

Nir Eyal, bestselling author of “Hooked: How to Build Habit-Forming Products“, wrote the book on the secret psychology of technology. However, in this talk, Nir provides the antidote to the current distraction crisis.

Nir shares the findings of his five years of research into how to master what he calls, “the skill of the century,” the power to be “Indistractable.” Nir’s entertaining, research-backed talk, provides practical advice and memorable strategies for managing distraction in business and life.