Katrine Marçal is a bestselling author on women and innovation.
Katrine Marçal is a bestselling author on women and innovation.
Sweden, UK
Katrine Marçal is an author and economist known for her books and speeches on economics and gender. She is a commentator for Dagens Nyheter, Sweden's largest newspaper.
Request fees and availability5 out of 5 stars
It was a fantastic way to celebrate diversity and the role of women in innovation and in the economy more broadly. Katrine shared fun but very insightful stories and kept our audience of senior business leaders really engaged. So much so that we asked her to join another panel later in the year.
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About Katrine
Keynote
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References
Her first book Who Cooked Adam Smith’s Dinner? has been translated into more than 20 languages. Margaret Atwood called it “a smart, funny and readable book on women, economics and money”. It was named one of The Guardian’s books of the year in 2015. BBC also named Katrine one of its 100 Women in 2015.
Katrine’s second book Mother Of Invention: How Good Ideas Get Ignored In An Economy Built For Men was shortlisted for Business Book of the Year in Germany and for the Andrew Carnegie Medal for Excellence in Nonfiction in the US.
Katrine is the global economic commentator for Dagens Nyheter, Sweden’s largest broadsheet newspaper. She has given keynotes at institutions such as Oxford University Business and Economics Programme, London School of Economics and The Royal School of Technology in Stockholm. She has addressed corporate audiences from Kuala Lumpur to Oslo and travelled extensively with her talks.
See keynotes with Katrine Marçal
In this talk, Katrine leads audiences through fascinating examples of how innovators have failed to take women’s experiences into account, analysing what they can tell us about women and innovation today. She examines current realms where our ideas about gender are holding innovation back in similar ways making the argument that the future will be shaped by companies that dare to think differently about gender.
Katrine gave an extraordinary talk. Her point of view about what we are missing out on, what the world is missing out on, by NOT paying attention to gender-differentiated needs and opportunities, in product and service design, and how that shapes entire markets, was so powerful.
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