Adam Olenn

Unleash Your Greatest Superpower: STORY

The 21st century pits our ability to adapt against the fastest pace of change in human history. Technologies like artificial intelligence are growing logarithmically.  Social networks have left us feeling more separated and lonely.  And together, they have spawned an information environment so dense with static that it’s hard to hear the music.

Fortunately, you have within you a power that overcomes all of these challenges:  the ability to share stories.

Where forces push people apart, story connects.  Where technology makes us uncertain, story brings us back to core principles.  And where rivers of low-quality information threaten to inundate us, story makes the truth clear.

By the end of this energizing, inspiring, and doggedly practical keynote, you’ll understand the central role of storytelling in what it is to be human, why stories work, and most importantly—how to make them fly.

Learning objectives:

• The evolutionary evidence for stories as central to being human.
• The neurobiology and psychology of how stories affect us.
• Why stories are our most powerful persuasive tool.
• What a story actually is—and what it isn’t.
• A clear, step-by-step process to craft your own story.
• A simple, effective toolkit for making your story more powerful.
• How to use stories to transform sales, marketing, and fundraising.
• How to use storytelling to unify your organization’s culture.