Aaron Balick

The Psychology of Technology: Social Media, AI, and Hyperconnectivity

Our current era is defined by rapid advances in technological innovation that pose unprecedented challenges to the human psyche. We are increasingly hyperconnected within networks that are influenced by algorithms we barely understand yet deeply influence our internal worlds and mediate our relationships. From the large language models that underlie AI to the algorithms that invisibly organise our social media feeds, today’s technological forces are reshaping human psyche.

Business and organisations of all kinds find themselves at the very centre point of this massive global transition, and the decisions they make and processes they adopt will deeply affect their reputation, productivity, employee wellbeing, and customer satisfaction. Whether addressing inward challenges like improving internal communications and managing a flexible hybrid workforce, or outward ones like maintaining authenticity and brand loyalty in a world of AI and social media, there has never been more of an imperative to engage with and better understand the psychological and social consequences of the technologies we rely on every day.

The Elements of Personal Leadership: Personality, Authenticity, and Success

Great leadership starts from within. Before you can successfully lead others, you first must have a deeper understanding of yourself. Because each of us is a unique and complex combination of traits, skills, values and experience, there is no “one size fits all” approach to leadership; instead you need to find your own personal style that’s an authentic reflection of who you really are.

Now more than ever business and organisational leaders and managers need to be able to flex to the diverse requirements and personality styles of their colleagues, employees, and customers. To do so effectively and authentically is not a tick-box exercise:, it requires real psychological understanding and emotional intelligence and the capacity for personal reflection and a drive for personal growth.

Aaron has created a distinctive and inclusive theory of leadership that draws on cutting-edge research in leadership, emotional intelligence, and mindfulness practices alongside models from Jungian personality theory and depth psychology. This unique integration of perspectives offers a clear framework through which you can better recognise your strengths, embrace and develop your limitations, and lead with confidence, integrity, and authenticity.

The Psychologically Intelligent Workplace: Productivity, Flourishing, and Thriving

Instead of seeing work as separate from life and something that needs to be “balanced” against it, Aaron sees work as locus for self-expression. Given that the average person spends 2000 hours a year at work, wouldn’t it be great if that time were an opportunity for personal development as well as professional thriving? Drawing on research and practices from emotional intelligence, mindfulness, positive psychology, psychoanalysis, and clinical psychology, Aaron offers direct insights and practices into how leaders, managers, and teams can better work together to create psychologically safe, emotionally intelligent, flourishingly, productive, and creative workplaces. Creating the conditions for a psychologically aware workplace doesn’t just make for happier workers, but also increases innovation, productivity, and business success.