Who is Alidad

Alidad is one of the most distinctive voices in interior design, recognised for his ability to create spaces that feel layered, personal, and timeless. His interiors carry a sense of depth and authenticity, shaped by a philosophy grounded in history, craftsmanship, and a deep understanding of how people live.

His career began at Sotheby’s, where he became the youngest departmental director for Islamic works of art and textiles. This experience refined his eye for detail, materials, and historical context. It also shaped his understanding of how individual pieces can come together to form a cohesive and meaningful environment. This perspective led him to establish his own design studio, where he continues to create interiors at the highest level.

A style shaped by heritage

Alidad’s design language is strongly influenced by his childhood in Persia, where a rich cultural heritage and a deep sense of storytelling left a lasting impression. This background is reflected in his work, where every element carries intention and contributes to a wider narrative.

His approach draws from a wide range of historical styles, including Baroque, Neo-Classicism, Chinoiserie, and Art Deco. Rather than recreating the past, he reinterprets it with sensitivity and precision. The result is interiors that feel timeless yet relevant, where tradition and modernity coexist naturally.

Craftsmanship and detail

A defining element of Alidad’s work is his dedication to craftsmanship. Every project is approached as a unique composition, carefully tailored to the client and the space. He collaborates closely with skilled artisans to ensure that each detail is executed with care and expertise.

His interiors are known for their rich layering of textures, finishes, and materials. Colour plays a key role, often inspired by the softened tones found in 17th and 18th century textiles. This creates an atmosphere that feels warm, inviting, and lived-in. Spaces are never designed to feel new; they are designed to feel as though they have evolved over time.

A layered and eclectic approach

Alidad is widely recognised for his ability to combine antique, vintage, and contemporary elements into harmonious interiors. His work is characterised by a careful balance of scale, pattern, and texture, resulting in spaces that feel dynamic and full of character.

Each room tells a story, as though it has been curated over decades. This layered approach allows interiors to feel authentic and personal, avoiding uniformity and creating environments that invite both comfort and curiosity.

• Seamless integration of historical and modern design elements
• Strong focus on texture, colour, and materiality
• Interiors that feel collected, evolved, and deeply personal

Prestigious projects and recognition

Alidad’s portfolio includes a wide range of prestigious projects across the world. Among his most notable works is the architectural restoration of Buscot Park for the National Trust, demonstrating his ability to work with historic buildings while preserving their integrity.

He has also designed private residences in cities such as Beirut, Vienna, London, and Paris, adapting his vision to different cultural contexts while maintaining his signature style.

In recognition of his influence and contribution to design, Alidad has been included in House & Garden’s 2026 Hall of Fame.

Book Alidad for your event

Booking Alidad offers audiences a rare opportunity to explore the deeper meaning behind interior design. His talks go beyond aesthetics, focusing on how spaces can reflect identity, culture, and the art of living well.

He speaks with clarity and depth about the role of history, craftsmanship, and intuition in creating interiors that endure. His ability to translate complex ideas into engaging narratives makes his presentations both inspiring and accessible.

Alidad brings a refined perspective shaped by years of experience, cultural understanding, and a dedication to quality. Whether addressing design professionals or a broader audience, he delivers insights that resonate and leave a lasting impression.