Andrea Iorio

Behavioral science, neuroscience, and philosophy drive his ideas and inspiration.

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Brazil,USA

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We hired Andrea to speak on digital transformation at the Family Forum of Bradesco Private, and since the success of that day, Andrea has been a frequent presence at Bradesco conventions, making us reflect on the human side of digitalization in business.

Augusto Miranda

Bradesco Private Bank

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Why you should book Andrea Iorio for your next event

Andrea Iorio understands the changing needs of the customer in the digital age and helps businesses adopt a transformational culture. How can leaders prepare themselves for the Metaverse?
Andrea's expert knowledge of behavioral science allows him to offer a unique insight into how leadership needs to change to move forward. He explains why leaders should embrace the concept of personalization as the digital world evolves.
His engaging and authoritative keynote speeches deliver crucial messages on acquiring new skillsets for digital transformation and leadership.

Andrea Iorio is not only a professional keynote speaker but is also the author of two best-selling books, an MBA professor, and a business advisor. Born in Italy, he is a renowned economist, holding a degree from Bocconi University in Milan. His current roles are Head of Tinder in Latin America, a position he has held for five years, and also Chief Digital Officer at L’Oréal in Brazil. Both of Andrea's books reached the coveted position of number one in Amazon's People Management and Leadership books category.

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Keynotes

Keynote by speaker Andrea Iorio: A new Skillset for the Digital Transformation

In the world of Digital Transformation, technology is a means, not the end. It is primarily a human transformation.

In this lecture, which is Andrea's best-seller, he addresses the main new skills necessary for workers of all areas and sectors to be able to reinvent themselves and navigate their organizations in the world of Digital Transformation.
From the description of what Andrea defines the "5 great forces of the Digital world", he expands the vision of human competences of the digital age - with a mix of cases, storytelling and practical tools that make his listeners more open and engaged in a process of behavioral change and cultural – being that the skillset comprises:

Cognitive flexibility

Maker's attitude

Human behavior specialist

Beginner's mindset

Digital altruism

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Keynote by speaker Andrea Iorio: Big Data and Analytical Culture

Have you noticed that in companies we make decisions as if we were driving a car, but instead of looking through the front window, we are looking through the rearview mirror?

Yes, we look at internal data from the past rather than external real-time data – which is much more indicative of changes in the market, customer, and technology – and we urgently need to reverse this logic.

In this lecture, where Andrea brings the cases of Blackberry and other companies that failed because they did not know how to accelerate their analytical culture, some pillars of implementation of a Data Culture are presented:

Concept of Data Infoxication, and “paradox of choice”

How to turn data into information, and information into insights

Hierarchies of data

Decision-making models

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Keynote by speaker Andrea Iorio: The 3 Secrets of the "Invisible Marketing"

In this lecture, Andrea discusses the trends and strategies that have been revolutionizing the way we do marketing in the Digital Age.

Using the case of Tinder, of which he was Director in Latin America for 5 years, and of other successful companies, he reveals how the platform reached the top of the App Store's highest-grossing Apps in Brazil in 2017: that is, thanks to the theory of “Invisible Marketing”.

In other words, a new way to make marketing more organic, more spontaneous, more personalized, and ultimately faster and cheaper!

3 steps are the basis of the virtuous circle that he defines of “Invisible Marketing”:

A more conversational and less transactional relationship

Focus on selling an experience and not just a product or service

Aspiration in order to obtain “brand love”

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Keynote by speaker Andrea Iorio: The Future of Work and Jobs of the Future

A report by Dell Technologies points out that “85% of the jobs that will exist in 2035 haven't even been invented yet”. The question then becomes: how do I prepare myself for such an unpredictable job market?

The truth is that we inherited from an analog world the belief that in the career we need to follow linear and specialized trajectories, and that in this way we will succeed. The problem is that faced with such an unpredictable and uncertain future of work, we need to change our way of thinking about careers.

In this talk, Andrea explores the future of the job market, presenting the careers that will be most transformed by the Digital Revolution, as well as pointing out the highest skills – for listeners to prepare for the Future of Work and for the Jobs of the Future.

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Customer Reviews

Augusto Miranda Bradesco Private Bank

On our 2020 leadership development trail, we brought Andrea to speak on the 3 pillars of leader in an unpredictable and digital world. With the participation of several references in the development field, alongside Luiza Helena Trajano and Bernardinho, Andrea participated in one of the most popular lectures by our audience. With his availability and interest in fitting our needs into his speech, Andrea managed to bring trends and theories closer to the daily lives of our leaders. The whole event was amazing, but the level of connection Andrea was able to establish with the audience was beyond expectations!

Mariana Basilio Coca-Cola

Andrea Iorio

Digital transformation and innovation for leaders and organizations

Andrea's esteemed career began in 2009, as an intern at the Suez Cement Group, followed by a year as a consultant to the US Department of State. Other employment opportunities included the role of City Manager at Groupon, an Investor and Advisor for the Zen app, and co-founder of Filmr, a video editor.

His many years of experience led to his current roles as the founder of the Metanoia Lab, a renowned keynote speaker, podcaster, and best-selling author. Andrea is much in demand for his keynotes on digital transformation and delivers an astonishing 150 speeches every year to his rapt audiences.

Andrea's clients have included such international brands as Coca-Cola, Ford, Santander, Bayer, and Motorola. He has acquired a devoted following for his Metanoia Lab and the always entertaining programs feature in Brazil's top 30 Business Podcasts.

A respected columnist, Andrea writes for the MIT Technology Review, and his diverse subjects include sift skills and leadership in the digital age.

Andrea is fluent in English, French, Italian, Spanish, and Portuguese, allowing him to deliver his energetic presentations in any of these languages. Businesses and organizations who wish to understand the topic of digital transformation are well-advised to book Andrea Iorio to discover how they can adopt the right mindset for the future.