Top rated!

Ashley Dudarenok

A leading expert on China, the world’s most competitive digital business market, who delievers high impact, action oriented content for global businesses.

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Hong Kong

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Great and relevant content! Professional and knowledgeable speaker with contagious energy. Excellent examples shared during the presentation.

Michelle Ng

Harley-Davidson

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Reasons to book Ashley Dudarenok

She is a practitioner who can deliver 100% tailored topics with high energy gamified delivery.
Ashley’s expertise in the field of digital transformation and customer centricity, the future of retail, Chinese consumers and digital marketing has been recognised by numerous awards.
She can give you unique insights from China to help you transform your business and customer relationships both online and offline.

Ashley Dudarenok is a Chinese serial entrepreneur, award-winning digital marketing professional and author. Recognised as a “
guru on digital marketing and fast-evolving trends in China
” by Thinkers50, Ashley is the founder China-focused digital marketing agency Alarice and China digital consultancy ChoZan 超赞.

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Keynotes

Keynote topic by Ashley Dudarenok: Customer Centricity

Ashley delivers high impact, action oriented content for global businesses. Her most frequently requested themes on this topic are:

Modern Chinese consumers: what do they want and how to sell it to them.

Building seamless consumer journey, implementing social+ models and effective CRM loyalty programs.

What can we learn from China’s top social media platforms: lessons to global marketers from WeChat, Weibo and Douyin.

China’s luxury boom and what the opportunities are there for brands.

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Keynote topic by Ashley Dudarenok: Future of Retail

Ashley delivers high impact, action oriented content for global businesses. Her most frequently requested themes on this topic are:

What does the future of retail look like: New Retail ecosystems, virtual influencers and seamless OMO journey.

How China’s tech giants (Alibaba, Jingdong, Tencent) are shaping the future of global commerce.

Live Streaming E-Commerce: how to start live-streaming for your brand and attract consumers based on China’s examples.

China’s metawave and Web3 marketing: marketing and selling in the age of XR, metaverse and virtual humans.

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Keynote topic by Ashley Dudarenok: Learn from China

Ashley delivers high impact, action oriented content for global businesses. Her most frequently requested themes on this topic are:

A look into the booming technology sector in China: retail tech, AI, VR, IoT and more.

How Chinese tech ecosystems (Alibaba, Tencent, Meituan, Bytedance) are driving business transformation and what we can learn from them.

How Chinese tech giants support the development of smart cities and village digitization, and what we can learn from it.

China’s Digital Transformation and business lessons to learn: leap over the competition by learning from the world’s most. competitive business market. China’s living in the future, don’t get left behind.

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Customer Reviews

Great and relevant content! Professional and knowledgeable speaker with contagious energy. Excellent examples shared during the presentation.

Michelle Ng Harley-Davidson

Ashley is an up-to-date, enthusiastic and passionate expert in business marketing and social media in China. She is very focused on giving effective advice on the best strategies in the market. I strongly recommend her.

Elisabetta Borghi GrandVision NV

Ashley has a really good knowledge of the Chinese market but what makes her an awesome speaker is her energy and passion during her speeches. She knows how to keep an audience involved in her presentations and always has anecdotes to illustrate herpoints!

Heri Andrianjafy Pinpoint Asia Limited

With China poised to take over the US as the world’s largest economy, the masterclass with Ashley gives us a timely update on how the China Ecosystem has evolved in the last 18 months. We are now ready to act!

Terrence Quah Happy Marketer

Wow! After Ashley’s keynote I have a much better understanding of the Chinese consumers, their digital journey and their media consumption habits. Moreover, I now have an actionable cheat sheet on how to better navigate the market.

Rachel Wong Total Oil Asia Pacific

Ashley Dudarenok

Serial entrepreneur & one of the world’s top 100 Retail Influencers

Ashey has both a deep theoretical knowledge of China’s digital landscape development and is immersed daily in the market, observing and applying what works for business.

Her expertise has been sought after and endorsed by China’s tech giants, such as Alibaba, Jingdong, Pinduoduo and others. Ashley Dudarenok is serving the world’s most loved Fortune 500 brands, tech giants and unicorns to gain competitive advantage by applying tactics and strategies learned from the fast moving, innovative China market.

Ashley helps create a bridge between China and the rest of the world. She is an author of 10 books on Digital China. She is a regular media contributor and has been interviewed by the BBC, the SCMP, Forbes and Bloomberg among others.