Ashley Fell
Ashley Fell is a generational expert, demographer, futurist, social researcher, TEDX speaker, author, and Director of Advisory at internationally recognised insights advisory firm, McCrindle
Reasons to book Ashley Fell
- Ashley advises teams on how to achieve cut-through in message-saturated times, helping clients say more with less.
- As a trends analyst and media commentator, she understands how to effectively communicate across diverse audiences.
- Ashley brings robust, research-based content to her presentations with splashes of humour that keeps audiences both engaged and informed.
Ashley is an expert authority in generational change and social shifts. From topics including future trends, business insights, leadership and communication skills, Ashley delivers over 50 visually engaging, tailored, and research-based presentations annually for corporate, government and not-for-profit clients in Australia and overseas. She has co-authored two best-selling books: “Generation Alpha” and “Work Well Being”.
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Keynotes
Keynote topic about Leadership: Work Wellbeing: Leading thriving teams in rapidly changing times
Over the last few years wellbeing has risen to the top of the agenda. It is one of the key challenges and opportunities that our society faces. In any given week, we spend more than a third of our waking hours at work, so it is the place we most need to get wellbeing right. It is also a key priority for workers, with 83% saying it is up to the employer to facilitate.
Based on her book Work Wellbeing: Leading thriving teams in rapidly changing times, in this session Ashley will provide a practical, data-driven and engaging guide to work wellbeing; equipping leaders, managers and employees with a thorough understanding of what work wellbeing is, why it’s a non-negotiable for the future and how to achieve it.
Based on her book Work Wellbeing: Leading thriving teams in rapidly changing times, in this session Ashley will provide a practical, data-driven and engaging guide to work wellbeing; equipping leaders, managers and employees with a thorough understanding of what work wellbeing is, why it’s a non-negotiable for the future and how to achieve it.
Keynote topic about Leadership: Recruiting, retaining & training the new generations at work
The future is shaped not just by the technological changes but also the sociological changes. It is critical to understand the attitudes, values and expectations of the diverse generations comprising today’s workforce. This session will outline the new demographics and the social trends which have shaped Gen Y and Gen Z and will identify the HR implications of these new attitudes, values, and workplace priorities of today’s employees. Ashley will highlight the implications of this for effective employer branding, attraction and retention strategies, workplace communications and leadership styles.
Keynote topic about Generational change: Gen Z and Alpha defined: The 5 key factors of this global generation
There are 4.6 million reasons to engage Generation Z and Generation Alpha, the students of today and university graduates, employees and consumers of tomorrow. They are truly the 21st Century generation, with the whole of their formative years lived in this century. They are mobile, digital, global, visual and social.
Their lives are post-lifestage, their learning is post-linear and their careers post-structural. In this session Ashley will outline how to best engage with the most formally educated, technologically literate and materially endowed generation in history.
Their lives are post-lifestage, their learning is post-linear and their careers post-structural. In this session Ashley will outline how to best engage with the most formally educated, technologically literate and materially endowed generation in history.
Keynote topic about Generational change: The millennial workforce; Creating culture, purpose and impact
Generations Y and Z will soon comprise more than half of the workforce and so understanding their preferred way of work is essential for effective engagement. In this session Ashley will give an overview of creating an engaging culture for a multigenerational workforce, ways to create a culture of wellbeing in the workplace and how to attract and retain top talent.
Keynote topic about Future trends: The new world of work: Understanding the emerging workforce, adapting to the new workplace
Over the last couple of years the world of work has undergone a massive transformation. From COVID-19 to remote working, portfolio careers and the growth of the start-up culture - how, where and when we work has significantly changed. This session looks at how to recruit, retain and lead top talent, how to create an engaging workplace culture and engage a diverse workforce to bring about greater productivity, engagement and wellbeing.
Keynote topic about Future trends: Future proofing careers; The skills needed to thrive in changing times
From an ageing population to changing household structures, from population growth to generational change, and from housing mobility to a global pandemic, our society continues to change rapidly, with big implications for careers and the workplace. In this session Ashley will provide an overview of the key megatrends transforming the workplace and careers of the future. She will deliver a snapshot of Australia now and by 2030, giving a forecast of the transformative changes and insights into how to engage, develop and lead the new generations.
Keynote topic about Demographic insights: A demographic snapshot of Australia: Now and towards 2030
To engage with people and connect with communities, we need to understand the data and the demographics. Population analysis tells a fascinating story of Australia today and reveals clear trend lines. In this session, Ashley uses the latest demographic data to give a snapshot of the changes, the trends, the challenges and the opportunities for your brand, organisation and sector.
Keynote topic about Demographic insights: Changing times, emerging trends
This session gives an analysis of our fast-moving times and a snapshot of the key trends redefining our society. It will deliver an overview of the changes and insights to help organisations not just respond to the trends but to shape them. From technological trends to demographic shifts, from social change to generational transitions and a defining global pandemic, in this session Ashley will define and strategically respond to each of these mega-trends.
Keynote topic about Marketing and communications: Engaging with consumers in an online world: Thriving in the screenage and engaging with digital and global communities
In an era of message-saturation, the challenge for organisations is to deliver quality content that will get cut-through. In this session, Ashley Fell, who leads the communications strategy at McCrindle, will share the latest research findings into media consumption, emerging technologies and the key influences on decision-making. She will define the elements of effective communication, means to maximise retention, and the trends in online communities.
Keynote topic about Marketing and communications: The power of storytelling in a digital era: How to connect and communicate in changing times
In an era of message saturation and digital disruption, it can be difficult to cut through the noise, capture attention, and make our voice heard. In this session, Ashley will highlight how to communicate important information in visual ways, and how to effectively transform your data into a story. She shows how, even in our world of screens, social media and ever-emerging technology, it is the timeless power of storytelling, harnessing the unmatched visual platform that is the human mind, that best informs, instructs, involves and inspires audiences.
Ashley Fell
Generational expert, social researcher & futurist
Ashley’s expertise is in training and equipping leaders and teams on how to lead across generational divides; particularly Gen Y (popularly known as millennials), Gen Z and now the newest generation, Generation Alpha. As a generational expert, Ashley understands that leaders need to inspire and engage employees and consumers and connect them with the organisation’s purpose and vision.
Ashley is an expert communicator with a keen understanding of the emerging generations. She is passionate about helping organisations not only understand but engage with the first truly global generation. With years under her belt at McCrindle, Australia’s leading research-based advisory firm, Ashley is now the company’s Director of Advisory.
She is highly experienced in analysing trends, creating engaging research-based content, and devising communication strategies. Ashley’s extensive study on generational trends makes her well positioned to advise on how to achieve cut through in this rapidly changing, message-saturated era.
Ashley is the co-author of two books,
Generation Alpha
(Hachette Australia, 2023) and
Work Well Being
(Rockpool Publishing, 2020). In penning Generation Alpha, Ashley and her co-author Mark McCrindle, interviewed thousands of children, parents, teachers, business leaders, marketers and health professionals. The book is meticulously researched and contains invaluable insights on how to empower this new generation.
In addition to delivering powerful keynote presentations, Ashely conducts trainings for corporate and not-for-profit organisations, hosts boardroom briefings and facilitates panels. From generational change to the impact of technology, from key demographic transformations to social trends, Ashley delivers research-based content that analyses global and national megatrends.
For her insights on business and the future of work, Ashley is regularly featured on print media, TV programmes, radio, and podcasts.
Ashley is an expert communicator with a keen understanding of the emerging generations. She is passionate about helping organisations not only understand but engage with the first truly global generation. With years under her belt at McCrindle, Australia’s leading research-based advisory firm, Ashley is now the company’s Director of Advisory.
She is highly experienced in analysing trends, creating engaging research-based content, and devising communication strategies. Ashley’s extensive study on generational trends makes her well positioned to advise on how to achieve cut through in this rapidly changing, message-saturated era.
Ashley is the co-author of two books,
Generation Alpha
(Hachette Australia, 2023) and
Work Well Being
(Rockpool Publishing, 2020). In penning Generation Alpha, Ashley and her co-author Mark McCrindle, interviewed thousands of children, parents, teachers, business leaders, marketers and health professionals. The book is meticulously researched and contains invaluable insights on how to empower this new generation.
In addition to delivering powerful keynote presentations, Ashely conducts trainings for corporate and not-for-profit organisations, hosts boardroom briefings and facilitates panels. From generational change to the impact of technology, from key demographic transformations to social trends, Ashley delivers research-based content that analyses global and national megatrends.
For her insights on business and the future of work, Ashley is regularly featured on print media, TV programmes, radio, and podcasts.
Ashley Fell speaks about these topics
Ashley Fell video
Generation Z defined; The five characteristics of today's students | Ashley Fell
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Why storytelling is so powerful in the digital era | Ashley Fell | TEDxUniMelb
Watch Ashley Fell in action!
