Bernadette McClelland

Deliberate Disruption: The Courage of Conviction In Action

Helping you and your team shift from a state of indecision to unwavering conviction, driving results even in the toughest of times.

In a world where change is the only constant, ‘DELIBERATE DISRUPTION’ isn’t just a concept; it’s a strategic imperative. Based on Bernadette’s upcoming book, “Deliberate Disruption,” this keynote will unravel the transformative power of intentional change, guiding CEOs, leaders, and sales teams through the following principles:

• Embrace The Courage of Conviction – Initiate change proactively to drive market innovation and stay ahead of competitors.
• Cultivate Antifragility – Go beyond resilience and view challenges as growth opportunities to thrive in the dynamic business and sales landscape.
• Harness Collective Wisdom – Utilize ‘who’ not ‘how’ to unlock collaboration and achieve exceptional sales results.
• Make Decisive Decisions – Commit to choices boldly and trust your intuition to navigate complex situations.
• Invest in Identity and Ownership – Lead with a clear sense of self and full accountability to build trust and credibility with clients.

The Outcome:

Transformed strategies, increased revenue, shifted mindsets, deeply felt experiences, and measurable results.

The premise of this keynote is simple: if leaders and teams do not disrupt the way they think, feel, and act, then someone or something else will do it to them or for them. In today’s world of constant distractions and information overload, deliberate self-disruption demands the courage to follow your heart and the conviction and choice to break free from both external pressures and self-imposed limitations to achieve the outcomes you deserve.

Bernadette introduces her ‘Deliberate Disruption’ framework, grounded in three core principles: Identity, Intention, and Iteration. She weaves her own journey within these principles, demonstrating how you can redefine your path and inspire change. Her story highlights the importance of cultivating a baseline of courage and conviction, urging you to embrace challenges with determination, drive performance, and lead with intention.

This keynote will encourage you to take calculated risks and inspire your team to invite change in, sit it down, and listen to what it has to say.

Shift & Disrupt: Embrace the Courage of #StorySelling

In a world beyond widgets, harness the courage to sell wisdom and inspire true change.

This presentation addresses the challenges businesses face in reaching targets, retaining staff, and providing value to buyers. In a new economic order where buyers want wisdom, not widgets, you must realise you are selling change, and they are buying your conviction. Based on Bernadette’s book, “Shift and Disrupt: Stop Selling Widgets. Start Selling Wisdom,” you will identify the three key areas you must focus on to deliver what your buyer wants:

In this presentation, you will:

• Create Compelling Stories: Move beyond features and benefits and share messages that deliver real value based on your buyer’s future.
• Embrace Courage in Conversations: Bring your unique value to the table with confidence.
• Master Negotiations: Ensure mutually beneficial outcomes by navigating discussions and integrating with clarity.
• Invite Offers with Confidence: Balance assertiveness with empathy to make all parties feel valued, leading to strong, lasting relationships.
• Optimize Financial Outcomes: Maximize revenue and profit margins by delivering value that justifies premium pricing and ensures sustainable growth.

The Outcome:

#StorySelling is not just storytelling. It’s a portmanteau and a provocative departure from the stereotypical style of selling stories. It offers a refreshing approach to the often-manipulative reputation of selling, relying on courage and conviction to drive the choices we make.

Leveraging the three #StorySelling Circles (Internal, External and Essential), you will drive those choices leading to winning outcomes for all. The belief in your own identity, the right tension in the conversation, and a genuine interest in the buyer and their story means veering off the path of least resistance for many sellers. Instead, by following this path less taken you will set yourself apart. Bernadette reminds us that better is not different. Being different is better.

By harnessing the #StorySelling philosophy, you will shift and disrupt your status quo. Experience insights that ignite conversations and drive crucial change for your buyers, letting them buy rather than making them buy.