Regardless of one’s industry, it’s essential to capture people’s attention in less than three seconds. The digital landscape, where more than 60 billion messages are sent each day, has changed the way people operate both on and offline. In a world with shorter attention spans, those who want to succeed in the mad scramble for customer attention have to create products, services, and content that stand out.
Luckily, after testing 150,000 variations of hook-points online, digital strategist Brendan Kane truly knows how. He's worked with A-list celebrities like Taylor Swift and Rihanna, and the world's largest brands such as Paramount, Disney, Fox, Netflix, and LinkedIn. In this session, Brendan reveals the strategies he uses for celebrity and corporate clients so attendees can learn how to stop people from scrolling through their feeds and start paying long-lasting attention to their accounts. Brendan demonstrates how to apply these strategies offline as well to effectively land A-list clients, major business deals, and inspire teams to work more passionately.