Charlene Li

Keynote by Speaker Charlene Li 

The Engaged Leader: A Strategy for Your Digital Transformation

Digital and social technologies have revolutionized relationships – and leadership is not immune. Despite the pressure to engage, leaders remain on the sidelines, paralyzed by fear and the unknown. To be a true digital leader requires a metamorphosis: you must connect directly by listening, sharing, and engaging using digital technologies. This metamorphosis is not easy, comfortable, or painless. You will also discuss common objections and concerns of leaders – and how to address them.

Drawing on Charlene Li’s latest book The Engaged Leader, this session can be delivered as a keynote or as a workshop for executives and leaders. In Charlene’s presentation, you will learn:

• Why leaders need to master a new way of developing relationships, which begins by stepping out of traditional hierarchies
• How to listen at scale, share to shape, and engage to transform
• The art of making this transformative mind shift
• The science of applying the right tools to meet your strategic goals

Keynote by Speaker Charlene Li

Open Leadership: Transform the Way You Lead with Social Technologies

Talk with your customers. Listen to your employees. These are long-time, well tested truisms of business. At the core, sites like Facebook are transforming the nature of relationships – and with that, what it means to be a leader. New forms of technology require “Open Leadership”, a new approach that today’s leaders must adopt to be effective. In this presentation, Charlene helps audiences to feel in command in a world where they’re no longer in control. For example, how open, how transparent, how authentic and how real do you need to be?

• Understand how social media is changing how relationships are formed, and how you can give up control but stay in command.

• Learn the ways you and your company can be open – and determine how open you need to be.

• Create a robust open strategy, including what to do, as well as not to do, when it comes to using social technologies.

• Identify the key traits of an open leader and an open organization.

• Top five things you need to know to get started.

Keynote by Speaker Charlene Li

Creating a Coherent Social Business Strategy

Facebook. Blogs. Twitter. Many companies have dabbled in these and other social technologies. But almost all of these efforts are one-off technology deployments, instead of being part of a master plan on how to engage customers and employees on a strategic level. We’ll look at how companies are able to realize concrete benefits and achieve strategic goals with social technologies, and provide steps on how to get started with your own social strategy. In this presentation, you will learn:

• How companies can engage successfully with customers, partners, and employees through and with social technologies.

• The seven elements of a coherent social business strategy.

• How to you set up the organization and establish governance throughout the organization to support a social business strategy.

• How you measure the impact of social initiatives against strategic business goals.

Keynote by Speaker Charlene Li

Employee Engagement In The Digital Era

New technologies pop up every day that allow us to now connect and communicate with employees in real time. Yet organizations are wired for a by-gone era when there was the luxury of time and proximity. Charlene makes the case to develop a new mindset, one that’s centered on creating a long-term relationship with employees that melds holistically with creating great experiences for customers.

In this presentation, you will learn:

• How to evolve employee engagement tactics and campaigns into a holistic employee relationship strategy

• How to use digital, social, and mobile tools to engage employees

• How to anticipate and meet the needs of dynamic customers with an adaptive organization capable of acting faster than real time

• How to develop the leadership mindset required to inspire and employee relationship efforts throughout the organization