What will marketing look like in an automated future, and what roles will still require a human touch? This talk will explore how generative technologies are augmenting key roles rather than replacing them, strategically blending human and machine capabilities. We'll examine emerging applications and discuss new types of talents who guide innovative solutions to fulfill their intended purposes. Learn how to uncover new opportunities at the intersection of creativity and technological capabilities.
Key Takeaways:
Discover how generative AI is enhancing marketing creativity through applications like visual design, personalized experiences, audience insights, and analytics.
Explore emerging jobs that partner humans with AI, such as Prompt Engineers, Marketing Automation Engineers, and oversight specialists focused on optimizing outputs.
Experience an agile innovation process blending rapid prototyping and testing with AI, balanced by rigorous oversight and continuous improvement.
Cultivate a culture of lifelong learning, collaboration and responsible experimentation to navigate disruption and realize opportunities of emerging technologies.