Christian Majgaard

Christian Majgaard was featured in the recent book by Dutch/British professors Trompenaars  &  Hampden -Turner as one of the  “21 Leaders for the 21st Century”.

Christian was global top executive at LEGO®, responsible for world wide branding, marketing and business innovation. He stood behind numerous  marketing successes  such as the LEGOLAND® parks, LEGO Mindstorms® robots, the Harry Potter® license and the world´s best selling children’s software.

Before joining LEGO, Christian was senior management consultant with PA Consulting®

Christian now runs his own consultancy focused at strategic business innovation, branding and marketing.  He has inspired companies like Nestlé, Nokia, Siemens, Motorola, Bang & Olufsen, Swiss Re, Geodis Wilson,  Mölnlycke, Disneyland, Heineken and many others.

He authored the book “13 hints for tomorrow’s brand builders” as well as numerous articles.

He has starred in both television and radio.

Some quotes:

On Branding:

“Upon return from their holiday, have you ever heard your friends say: ” We stayed at a wonderful hotel, they had such nice letter heads and logos!”” 

On Marketing:

“There is no such thing as a mature market, – only tired marketers!”

“Most marketing managers have left the board room to become managers of one way-communication. The only marketing concept that appears to survive these years is their title”!

On Business innovation:

“If you want a new vision, I shall write one for you now, but how will you make people change?”