Christian Majgaard
Former top executive at LEGO and business owner of his own consultancy working with branding, marketing and innovation
Keynote Speaker Christian Majgaard was global top executive at LEGO®. He now runs his own consultancy focused at strategic business innovation, branding and marketing. His speeches focus on branding, marketing and innovation. He has real business experience and delivers useful and fascinating keynotes.
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Christian Majgaard
Entertaining and provocative keynotes based on business experience
Christian Majgaard was featured in the recent book by Dutch/British professors Trompenaars & Hampden -Turner as one of the “21 Leaders for the 21st Century”.
Christian was global top executive at LEGO®, responsible for world wide branding, marketing and business innovation. He stood behind numerous marketing successes such as the LEGOLAND® parks, LEGO Mindstorms® robots, the Harry Potter® license and the world´s best selling children’s software.
Before joining LEGO, Christian was senior management consultant with PA Consulting®
Christian now runs his own consultancy focused at strategic business innovation, branding and marketing. He has inspired companies like Nestlé, Nokia, Siemens, Motorola, Bang & Olufsen, Swiss Re, Geodis Wilson, Mölnlycke, Disneyland, Heineken and many others.
He authored the book “
13 hints for tomorrow’s brand builders
” as well as numerous articles.
He has starred in both television and radio.
Some quotes:
On Branding:
“Upon return from their holiday, have you ever heard your friends say: ” We stayed at a wonderful hotel, they had such nice letter heads and logos!””
On Marketing:
“There is no such thing as a mature market, - only tired marketers!”
“Most marketing managers have left the board room to become managers of one way-communication. The only marketing concept that appears to survive these years is their title”!
On Business innovation:
“If you want a new vision, I shall write one for you now, but how will you make people change?”
Christian was global top executive at LEGO®, responsible for world wide branding, marketing and business innovation. He stood behind numerous marketing successes such as the LEGOLAND® parks, LEGO Mindstorms® robots, the Harry Potter® license and the world´s best selling children’s software.
Before joining LEGO, Christian was senior management consultant with PA Consulting®
Christian now runs his own consultancy focused at strategic business innovation, branding and marketing. He has inspired companies like Nestlé, Nokia, Siemens, Motorola, Bang & Olufsen, Swiss Re, Geodis Wilson, Mölnlycke, Disneyland, Heineken and many others.
He authored the book “
13 hints for tomorrow’s brand builders
” as well as numerous articles.
He has starred in both television and radio.
Some quotes:
On Branding:
“Upon return from their holiday, have you ever heard your friends say: ” We stayed at a wonderful hotel, they had such nice letter heads and logos!””
On Marketing:
“There is no such thing as a mature market, - only tired marketers!”
“Most marketing managers have left the board room to become managers of one way-communication. The only marketing concept that appears to survive these years is their title”!
On Business innovation:
“If you want a new vision, I shall write one for you now, but how will you make people change?”
AFR Business Summit 2017: Christian Majgaard
Christian Majgaard - video
Watch speaker Christian Majgaard in action
