Having worked in and for the healthcare industry, Christophe knows a thing or two about the patient experience. In this talk, he shares his view of how the patient has changed throughout the years and what hospitals and other healthcare institutions need to do differently.
This keynote is meant to evangelise medical, pharmaceutical or healthcare oriented organisations about the aspiring expectations of patients. After the talk, the audience will have gained an important understanding of how they can better reach their target group with appropriate health products, services and experiences.