The New Rules of Leadership for a Changing World

In a world that rewards conformity and control, “normal” leadership is no longer enough. In this powerful keynote, Claire Brumby introduces a bold new paradigm built on her MAGIC Framework™ – Mindset, Awakening, Gumption, Intuition and Charisma. Drawing on her journey from surviving a life-threatening illness to building and exiting a multi-award-winning brand, Claire challenges outdated, patriarchal models of leadership and replaces them with a more human, courageous and effective approach.

Audiences will explore how to lead with clarity in uncertainty, trust instinct alongside data, and create cultures where performance and wellbeing coexist. This keynote is a call to step beyond safe, predictable leadership and into something far more powerful.

How Mindset, Intuition and Courage Drive Results

High performance is often associated with pressure, long hours and relentless targets. Claire Brumby offers a different perspective. In this energising keynote, she shares how sustainable high performance is built from the inside out.

Using her MAGIC Framework™, Claire demonstrates how mindset shapes results, why intuition sharpens decision-making, and how courage unlocks growth at every level. With real examples from building Scrubbys Crisps in the competitive FMCG sector and leading through high-stakes moments such as Dragons’ Den, she shows what it truly takes to create momentum without losing yourself in the process.

This session equips leaders and teams with practical tools to raise standards, increase ownership and perform at their best without burnout.

Why Intuition Is the Missing Link in Modern Leadership

Data matters. Strategy matters. Yet in fast-moving environments, numbers alone are not enough. In this thought-provoking keynote, Claire Brumby explores the role of intuition as a critical leadership skill.

Drawing from years of commercial decision-making across brand-building, sales and growth strategy, she reveals how the most effective leaders combine analysis with instinct. Audiences will learn how to strengthen self-trust, make braver decisions and avoid the paralysis that often comes from over-analysis.

This keynote is particularly relevant for senior leaders, commercial teams and organisations navigating rapid change, where clarity and decisive action are essential.

Confidence, Courage, Personal Power and Self-Leadership

Gumption is the often-overlooked ingredient in success. It is the willingness to act despite doubt, to back yourself when it matters and to move forward before you feel fully ready.

In this inspiring and relatable keynote, Claire Brumby shares candid lessons from entrepreneurship, motherhood and personal challenge. She addresses limiting beliefs, imposter thinking and the internal narratives that quietly cap potential.

Audiences will leave with a renewed sense of personal power and clear strategies to build confidence, strengthen self-leadership and take bold, aligned action in their roles and lives.

How to Achieve More Without Burning Out

Sustainable success requires more than drive. It requires alignment, resilience and clear priorities. In this practical and energising keynote, Claire Brumby explores how organisations and individuals can achieve ambitious results without sacrificing wellbeing.

Drawing on her experience of scaling a brand in a demanding industry while raising a young family, Claire shares honest insights into boundaries, focus and energy management. She shows how purpose fuels performance and how teams can create environments that encourage accountability and ambition without tipping into exhaustion.

This keynote is ideal for organisations seeking to raise performance standards while protecting long-term engagement and retention.

Mindset Shifts for Change, Growth and Resilience

Periods of change expose outdated thinking. In this impactful keynote, Claire Brumby helps leaders and teams identify the beliefs and behaviours that hold them back.

Through compelling storytelling and practical frameworks, she guides audiences to reframe challenges, build resilience and create forward momentum. Her own journey – from illness to entrepreneurship to leadership expert – provides a powerful backdrop for understanding how growth begins with internal transformation.

Attendees will gain tools to respond to uncertainty with clarity and confidence rather than fear or resistance.

Building Businesses, Teams and Cultures That Last

Building a successful brand requires more than a strong product. It demands belief, alignment and consistent leadership. In this commercially grounded keynote, Claire Brumby shares the realities of growing Scrubbys Crisps in a competitive market and what it taught her about culture, communication and conviction.

She explores how belief shapes brand identity, team performance and long-term sustainability. Audiences will discover how to align vision with action, inspire loyalty and create cultures where people feel empowered to contribute at their highest level.

This keynote is particularly powerful for entrepreneurial organisations, sales teams and leadership groups committed to building something that truly lasts.