Let’s face it: Competition is tougher than ever these days. Competing on price is a loser’s game — just ask the two gas stations across the street from each other. And competing on product is getting harder and harder as almost everything can be copied — just ask your favorite ride-share company.

So what’s left? How can we stand out in a crowded marketplace that is constantly evolving?

In this fun and engaging keynote, customer experience coach and former Fortune 500 executive Dan Gingiss will teach the audience how customer experience can be your company’s ultimate differentiator, creating a competitive advantage that cannot be copied. You’ll learn how to: 1) identify the types of experiences people share most often and why; 2) apply an easy, 5-step framework for creating remarkable, shareable experiences; and 3) leverage examples from many other companies across industries that have been successful with these simple, practical, and inexpensive ideas.

Your business CAN compete on customer experience. When you create a remarkable experience for your customers, they become your best marketers and salespeople. The result is more customers, who stay longer, spend more, and recommend your company to others.

You’ll walk away from this keynote inspired to go back to work the next day with actionable steps  to create a deeper connection with your customers. And Dan Gingiss doesn’t just talk about experience, he creates one for the audience, too!

Are you ready for the experience of a lifetime?

Co-Presented with Shonnah Hughes

How well do you really know your customers? In almost every business across every industry, customers have become more diverse than ever before.

Whether you know it or not, your customer base is diverse in almost every way imaginable: gender, race, sexual orientation, religion, political affiliation, family structure, existence of disabilities, and more. And the spending power is staggering:

The LGBTQ+ community has $3.2 trillion in purchasing power. That’s “trillion” with a “T”.

African American, Asian American, Native American and Hispanic consumers have a combined $4.9 trillion in purchasing power.

One in four people in the United States have some form of disability, and the global purchasing power of people with disabilities is $8 trillion.

So how can businesses authentically engage with different communities to gain their loyalty and hard-earned dollars? By giving them a place to BELONG. In this eye-opening and myth-busting keynote presentation, customer experience experts Dan Gingiss and Shonnah Hughes teach audiences why belonging matters and how it equates to business growth. They make the case that diversity, equity and inclusion (DEI) is more than just good hiring practices; it’s about building products and services with your diverse customer base in mind and being inclusive in your marketing.

Audiences will learn:

What it means to BELONG and how to create it at your company.

Specific examples of companies authentically embracing diverse customers.

How diversity and inclusion leads to better products, improved customer experience, and higher profits.

We all know that support staff are at the forefront of driving great customer experiences. But the one thing that customer-centric companies understand well is that great CX is not the job of customer-facing teams alone – everyone has an equal role to play.

This session will explore how all teams in your organization are in the “customer experience business,” and how driving such a culture forward is key to organizational success.

You’ll learn: 1) How different teams such as marketing, finance, and legal shape the customer experience; 2) real-life examples of the  impact of non-customer facing teams on the end customer; 3) how a company-wide commitment to CX improves customer loyalty.

Your customers don’t care about your organizational chart or which department handles what. They look at your company as a single entity, and expect that everyone — from the front-line customer service agent to the legal department to the custodial staff — is focused on making their experience remarkable.