Daniel Bobroff

Retailers are challenged like never before by an ever-greater digitalisation of their business. Initially penetrating their systems and processes, it is increasingly reshaping the entire customer journey. Faced with generations of digitally native shoppers, a new type of retailer is already emerging. In contrast, those retailers who are unwilling or unable to adapt face an increasingly uncertain future.

Digital and brand are now intertwined like never before, with most retailers becoming technology companies whether they like it or not. As the range of disruptive and highly innovative solutions explode, so too does the level of technical complexity.

In this keynote, “The Retail Power of We”, Daniel addresses one of the core skills that retailers must address urgently to be successful. The power of collaboration.

The keynote proposes a step by step framework that retailers can either adopt fully or use to gauge their current progress. The system draws upon best practices, both internal and external, seen across thousands of challenger brands versus their incumbent competitors. Noteworthy real-world examples underscore the various teachings and are used throughout. Emerging trends are considered.

With its inspiring tone, “The Retail Power of We” keynote will leave its audience motivated to take action and capitalise upon one of the most exciting periods of change in its history.

• Learn digital transformation skills needed by retailers.
• Gain a step by step framework to achieve best practice.

Facebook, Google, Uber, Airbnb, Amazon, ASOS – companies that were unknown just a few years ago yet have gone on to change their industry and, one might argue, the whole world.  They all share at least one thing in common; they are united by founders who can firmly be considered as game changers.

Are such people born or made? What are their special powers? What does it take to be a game changer? How can retailers learn from and then mirror their incredible successes?

These are some of the questions and more that the “Game Changer” keynote seeks to address. Daniel draws upon his own experience as someone who was thrust into the limelight with a single idea that would go on to change an industry (pioneering in game advertising, now an $8 billion global market). He combines his access to thousands of disruptive retail tech entrepreneurs from around the world to highlight the themes and capabilities that such individuals and organisations demonstrate and can, indeed, must be learned.

The keynote focuses its learning to the challenges currently faced by retailers. It proposes a detailed roadmap that can be adopted by any CEO or senior executive to ensure that their organisation is best placed to emerge from a period of meteoric change and establish itself as a leading force…a winner…a game changer.

With its motivational tone, the Game Changer keynote is about inspiring change and making tangible progress, in the belief that it is within everyone’s gift to be the game changer.

• Learn the skills that you and your retail organisation need to become a game changer.
• Understand the latest themes and capabilities as demonstrated by retail game changers from around the world.

We are always pleased to design a custom keynote around your specific brief.  Please do not hesitate to get in touch to discuss your requirements and we can advise whether we are a good fit.

• Custom content created around your audience.
• A keynote built specifically to your brief.