Denise Lee Yohn

Denise Lee Yohn is a branding expert, bestselling author, and keynote speaker, known for her expertise in building great brands and exceptional organizations. She has worked with major companies such as Target, Oakley, and Dunkin' Donuts.

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Why you should book Denise Lee Yohn for your next event

Denise has a wealth of experience in brand-building and marketing, making her an ideal speaker for events focused on these topics.
Denise is an engaging and inspiring speaker, who is able to challenge and motivate her audience.
Denise's insights are backed by her extensive knowledge and expertise in the field, and her publications, which makes her a credible and reliable source of information.

Denise Lee Yohn is an expert in brand leadership, a bestselling author, and a keynote speaker. She has written several books on the topic including What Great Brands Do and FUSION. Denise has spoken at conferences and corporate events such as CES and the NFL and been quoted in media outlets such as CNBC and The Wall Street Journal. She has also held high-level positions in advertising and marketing, including at Burger King and Sony Electronics.

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Keynotes

Keynote by Denise Lee Yohn: READY & RESILIENT: Leadership For Now & Next

The new world of work requires leaders to lead differently. Emotional intelligence, people development and engagement, and the
ability to align short-term changes with long-term goals are the new leadership competencies you need now. Denise Lee Yohn
shows how to navigate the way work and business has changed and lead your organization to greatness.
Drawing upon her work with business leaders around the world through financial crises and major disruptions, Denise Lee Yohn has
cracked the code on leadership and will teach you:

The roadmap for aligning and motivating your workforce and addressing employees’ and customers’ elevated expectations

How to develop organizational resilience and agility by operationalizing your purpose and core values

How to inspire confidence and instill clarity so employees are productive now and prepared for what’s next

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Keynote by Denise Lee Yohn: EMPLOYEE EXPERIENCE DISRUPTED

Employee experience has been disrupted and a new work reality is emerging. You must rethink your approach to organizational
culture and employee engagement, now that employees are dispersed, divided, distracted, and demanding authentic diversity and
inclusion. Denise Lee Yohn, author of FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, shows how
to ensure your workforce is engaged and productive today and ready for tomorrow. You will learn:

How to design employee experiences that address today’s challenges and anticipate the future of work

The tools to engage employees with empathy and motivate them with meaning

How to transform your culture into a force for growth and thriving, and avoid common culture-building mistakes

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Keynote by Denise Lee Yohn: BRAND LEADERSHIP: How to Break Through, Blaze New Trails, and Build a Great Brand

New market conditions require your brand to be more authentic, powerful, and valuable than ever before. Bestselling author of
What Great Brands Do Denise Lee Yohn shows how great brands inspire trust, establish competitive advantage, and lead their field.
Drawing from case studies, analyses, and interviews with business leaders from the world’s leading brands, Denise will show you:

The seven actions that successful brands consistently implement to achieve brand leadership

How to cultivate sustained customer and employee engagement and loyalty

The proven tools and templates for positioning your brand and delivering superior customer experiences

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Denise Lee Yohn

Expert in branding and bestselling author.

Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand keynote speaker and consultant, and an influential writer. Denise is the author of the bestselling books What Great Brands Do: The
Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass), Extraordinary Experiences: What Great Retail and Restaurant Brands
Do, and FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies (Nicholas Brealey/Hachette Books).

With her expertise and inspiring approach, Denise has become an in-demand keynote speaker on building great brands and exceptional organisations. She has addressed business leaders around the world at corporate events such as Facebook, NFL, and Lexus, and conferences including International Consumer Electronics Show (CES), The Art of Marketing, and Sustainable Brands.

News media including CNBC, FOX Business TV, The Wall Street Journal, and NPR call on Denise when they want an expert point-of-view on hot business issues.

Denise enjoys challenging executives to think differently about brand leadership in her regular contributions to Harvard Business Review, Forbes, and Smartbrief on Leadership, and has been a sought-after writer for publications including Fast Company, Entrepreneur, and Knowledge@Wharton among others.

Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogues. Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards. Consulting clients have included Target, Oakley, Dunkin' Donuts, and other leading companies.

Outside of her professional roles, Denise counts hiking to Everest Base Camp, dancing with a professional ballet company, and solo-flying a helicopter as some of her greatest life experiences.