A highly sought-after Nordic anthropologist, author, and speaker, Normark helps companies enhance efficiency, innovation, and collaboration. His principles are especially valuable during digital transformation, leadership shifts, or international expansion
Dennis Nørmark’s approach to operational excellence revolves around eliminating inefficiencies, fostering cultural intelligence, and improving organizational effectiveness. His work challenges traditional corporate structures by identifying pseudo-work—tasks that create the illusion of productivity but add no real value. By addressing these inefficiencies, he helps companies streamline processes, improve decision-making, and create a more purposeful work environment.
Dennis Normark is a well-known and highly sought-after Nordic based anthropologist, international bestselling author and speaker. He works with international organizations such as Novo Nordisk, PWC, Fuji, IBM, L’Oreal, Microsoft, MSD, Shell, Smith + Nephew, Takeda, Vattenfall, Leo Pharma, Deloitte, Coloplast, Oticon, Roche, Maersk, Novozymes etc.
He is the author to 9 books – both non-fiction and fiction – focusing on the future of work, time management, culture, efficiency, leadership, simplicity in organizations and modern work.
Furthermore Dennis Normark has established himself as an important consultant and speaker in the business world. He is known for his appearances on numerous TV and radio shows mainly in the Nordic region. He is sought after for his extensive knowledge of people and cultures, as well as his ability to convey it in an engaging and accessible manner.
The latter ability has developed from his extensive experience in the world of theatre as an actor, playwright, and director. He has a background as conceptualizing chief consultant in market leading consultancy firms and is a professional board member in the media industry and education. He is a professional speaker with around 100 presentations and keynotes a year.
Watch Dennis Normark in action!
Watch speaker Dennis Normark in action
Organizations everywhere are loosing the battle against complexity and bureaucracy. Things that used to go fast in an organization, now tends to take forever. Inspite of AI and digitalization. We still add more policies, rules and procedures and loose innovation and agility along the way.
With the concept Pseudowork, Dennis Normark introduced new explanations and solutions for the apparently ever-expanding paperwork and red tape, and with this he has changed conversations about work internationally. Pseudowork is all the meaningless tasks that add no value although they are often made to sound very important. Eating away time and productivity.
In his keynote Normark will argue that all this can be easily identified and eliminated if we dare take some bold decisions, change leadership styles and revolutionize the way we work.
Organizations are changing radically in these years, and old ways of working and leading are rapidly becoming a thing of the past. Old theories about what created motivation, productivity, and efficiency are no longer valid. Hierarchies are crumbling, and the younger generation demands new forms of collaboration and leadership.
Simultaneously, attracting the talents of the future is becoming crucial, but this requires organizations to orient themselves differently in relation to new demands for freedom, self- determination, pluralism, meaning, and flexibility. In his keynote, anthropologist Dennis
Normark examines the global trends affecting our labor market. It is not only technology that is changing things, it is the very tectonic plates around our work life and management that is changing too. And organizations need to get ready for it.
The pyramids are collapsing. The old command-and-control structures no longer deliver the results they once did, and employees are demanding that their leaders be humane, empathetic, and kind. We are witnessing a revolution in leadership.
But, in fact, leaders who were brutal, narrowly performance-focused, and controlling have been the exception in history, argues Dennis Normark with the help of anthropology, evolutionary biology, and archaeology. Humans are adapted to servant leaders who demonstrate humility and create results through a community of free and autonomous individuals.
Today’s leaders can learn from the leaders of the past and even from leadership as practiced in indigenous societies. Through inspiring examples of contemporary "chiefs" from successful organizations, Nørmark offers radically new insights into ancient wisdom about leadership. It is a story about who kindness pays off.
