Don Peppers
Founding partner of the "Peppers and Rogers Group", and leading authority on customer-focused relationship management
Recognized for more than twenty years as one of the leading authorities on customer-focused relationship management strategies, keynote speaker Don Peppers is an acclaimed author and a founding partner of Peppers & Rogers Group, the world’s premier customer-centered management consultancy firm. Don now provides audience members with grand insight regarding how you could optimize your organization, customer loyalty, and client experience through his educational keynotes.
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Keynotes
Keynote by speaker Don Peppers: Digitally Transformed Marketing and CX
Business Competition, Future Tense - Technology is raising customer expectations, and now you're competing with Amazon, Apple, JetBlue and Amex. Four strategies for succeeding in the transparent future.
Audience takeaways:
The Omnichannel Myth - 99% of companies that say they're 'omnichannel' aren't. Three obstacles to overcome before joining the 1% of companies that really are.
After e-Commerce: Immersive Commerce - Today's programmatic tactic is tomorrow's smartphones app, so get ready now for an online CX featuring 'chatvertising' and bot-to-bot marketing.
Audience takeaways:
The Omnichannel Myth - 99% of companies that say they're 'omnichannel' aren't. Three obstacles to overcome before joining the 1% of companies that really are.
After e-Commerce: Immersive Commerce - Today's programmatic tactic is tomorrow's smartphones app, so get ready now for an online CX featuring 'chatvertising' and bot-to-bot marketing.
Keynote by speaker Don Peppers: Surviving and Thriving in the Next Disruption
Four Ways to Avoid 'Post-Disruption Stress Disorder' - PDSD has plagued more than one-business, from Kodak to Blockbuster, and from Apple to IBM. Four Strategies for beating the next disruption in your own category.
Audience takeaways:
Customer Trust as a Disruptive Innovation - How to out-do your competitors by earning your customers' trust, and why this can insulate you from the next big disruption in your business.
Digital Disruption for Fun and Profit - Creating your own disruption is a good way to survive radical technological (or regulatory) change, and offense is always more fun than defense.
Proactive Customer Strategy: The Smart Response to Transparency - Now that what customers say about you matters more than what you tell customers about yourself, what your customers want is for you to be proactive on their behalf.
Uber-izing your business - Trust platforms like Airbnb, Uber and Taskrabbit empower customers with the ability to self-organize, elimination the middle man. Other businesses can too. And will
Audience takeaways:
Customer Trust as a Disruptive Innovation - How to out-do your competitors by earning your customers' trust, and why this can insulate you from the next big disruption in your business.
Digital Disruption for Fun and Profit - Creating your own disruption is a good way to survive radical technological (or regulatory) change, and offense is always more fun than defense.
Proactive Customer Strategy: The Smart Response to Transparency - Now that what customers say about you matters more than what you tell customers about yourself, what your customers want is for you to be proactive on their behalf.
Uber-izing your business - Trust platforms like Airbnb, Uber and Taskrabbit empower customers with the ability to self-organize, elimination the middle man. Other businesses can too. And will
Keynote by speaker Don Peppers: Extreme Trust
Proactive Trustworthiness is the New Black - New technology drives new expectations. You need a new strategy, good for many years and beyond. Grow profitably and stay competitive with Extreme trust. Four tasks to do so.
Audience takeaways:
Do your Customers Trust You? Should They? And Do you Trust Them? If somebody measure every company tomorrow, how would your company rank? What decisions are you making today that create or destroy trust?
What Would a Trustable [insert your company's name] Look like? - Do you give refunds proactively? Host customer reviews on you website? Things to show you're a leader in trustability, while improving business results at the same time.
Audience takeaways:
Do your Customers Trust You? Should They? And Do you Trust Them? If somebody measure every company tomorrow, how would your company rank? What decisions are you making today that create or destroy trust?
What Would a Trustable [insert your company's name] Look like? - Do you give refunds proactively? Host customer reviews on you website? Things to show you're a leader in trustability, while improving business results at the same time.
Keynote by speaker Don Peppers: Customer Metrics, Big Data, and Common-Sense Analytics
What is the Value of a Better Customer Experience? - How to map it, improve it, profit from it. How does it help us and help our customers? Why is 'customer journey mapping' exactly what's needed now?
Audience takeaways:
The Customer Dashboard - How to measure your success with customers. Metrics needed to drive your decisions and behaviors, eliminate landmines and build customer equity.
Customer Metrics You Can Bank On - Providing a better CX is costly today, while value is realized tomorrow. Resolve this Dilemma to the satisfaction of your CFO. How much more will customer pay if...?
You Can Lead a Man to Data, But You Can't Make Him Think - Trustworthy data is (1) objective and (2) accurate. That's half the battle. Five principle for using objective, accurate data to make more scientifically reliable business decisions.
How to Make Data-Driven Decisions Without a Statistics Degree - Anticipating human biases, avoiding statistical errors, and recognizing the limits of the data you have. How to talk with your customer analysts, without equations.
Audience takeaways:
The Customer Dashboard - How to measure your success with customers. Metrics needed to drive your decisions and behaviors, eliminate landmines and build customer equity.
Customer Metrics You Can Bank On - Providing a better CX is costly today, while value is realized tomorrow. Resolve this Dilemma to the satisfaction of your CFO. How much more will customer pay if...?
You Can Lead a Man to Data, But You Can't Make Him Think - Trustworthy data is (1) objective and (2) accurate. That's half the battle. Five principle for using objective, accurate data to make more scientifically reliable business decisions.
How to Make Data-Driven Decisions Without a Statistics Degree - Anticipating human biases, avoiding statistical errors, and recognizing the limits of the data you have. How to talk with your customer analysts, without equations.
Keynote by speaker Don Peppers: Digital B2B
Customer Advocacy: Recruiting Your Best Customers to the Sales Team - The pinnacle of Customer Success Management is Customer advocacy. How to create emotional, human bonds with customers, at scale, and leapfrog your competitors to own the category.
Audience takeaways:
Customer Success: Competing for Sales in the Cloud - SaaS and other subscription-based businesses must cultivate prospects, not just hunt them. How to manage every customer relationship as a Challenger Sale.
Social Selling: Arm Your Salespeople - Turn salespeople into thought leaders armed with social ninja skills. Learn how to sell based on triggers, insights and referrals.
Audience takeaways:
Customer Success: Competing for Sales in the Cloud - SaaS and other subscription-based businesses must cultivate prospects, not just hunt them. How to manage every customer relationship as a Challenger Sale.
Social Selling: Arm Your Salespeople - Turn salespeople into thought leaders armed with social ninja skills. Learn how to sell based on triggers, insights and referrals.
Keynote by speaker Don Peppers: Culture Eats Strategy For Breakfast
Managing a Successful Customer-Centric Transformation - The key isn't technology or data or policy. All these things are table stakes. The key lies in the culture of your employees.
Audience takeaways:
How to improve and maintain your corporate culture.
Self-Organizing Your Way to Competitive Success - When a customer problem comes in, you want your employees to swarm the problem and solve it, without top-down direction. Here's how to make it happen.
Audience takeaways:
How to improve and maintain your corporate culture.
Self-Organizing Your Way to Competitive Success - When a customer problem comes in, you want your employees to swarm the problem and solve it, without top-down direction. Here's how to make it happen.
Keynote by speaker Don Peppers: Human to the Max
Empowered Consumers? or Digitally Augmented Humans? - Today's consumers have digital super powers undreamed of even a decade ago, but affection, trust, and genuine loyalty can't be automated, and will never be outdated.
Audience takeaways:
Digital Connections, Emotional Engagement - Customer satisfaction doesn't generate loyalty, but dissatisfaction creates disloyalty. Design your customer experience to be frictionless first, then emotionally engaging.
Delivering Humanity to B2B Customers - Success, more than satisfaction, drives the business customer. But a successful customer success effort will include genuine, human connections, based on emotion and trust.
Audience takeaways:
Digital Connections, Emotional Engagement - Customer satisfaction doesn't generate loyalty, but dissatisfaction creates disloyalty. Design your customer experience to be frictionless first, then emotionally engaging.
Delivering Humanity to B2B Customers - Success, more than satisfaction, drives the business customer. But a successful customer success effort will include genuine, human connections, based on emotion and trust.
Keynote by speaker Don Peppers: Customer Loyalty
Customer Loyalty: What, How, and Why - What it means to 'loyalize' your customers, how to do so, why it's worth the money, and three important obstacles that must be overcome.
Audience takeaways:
Using Customer Loyalty to Make Better Short-Term Decisions - The customer's memory is the most reliable link between the short-term financial effects of current decisions and the long-term shareholder value they might create.
Are you Loyal To Your Customers? - Implement CRM processes to make customer more loyal and you'll almost certainly fail. But do it to improve their lives, and you'll almost certainly make them more loyal.
Audience takeaways:
Using Customer Loyalty to Make Better Short-Term Decisions - The customer's memory is the most reliable link between the short-term financial effects of current decisions and the long-term shareholder value they might create.
Are you Loyal To Your Customers? - Implement CRM processes to make customer more loyal and you'll almost certainly fail. But do it to improve their lives, and you'll almost certainly make them more loyal.
Don Peppers
Compelling keynotes on customer-focused relationships and progressive management
Why book speaker Don Peppers?
He is a best-selling author, blogger, widely-acclaimed keynote speaker, and global phenomenal. Speaker Don Peppers optimizes his skills in offering insight on customer-based relationships and building company culture.
He is future excellence. A marketing futurist, Don focuses on businesses and how they can compete in a technologically forward, world. Don enlightens through insight and “how-tos.”
He brings personalization. Speaker Don Peppers personalizes events based around your current market and offers insight on how to optimize relevant customer experiences.
Speaker Don Peppers has written nine books with business partner Martha Rogers, collectively selling well over a million copies in 18 languages. Most recently
Extreme Trust: Turning Proactive Honesty and Flawless Execution into Long-Term Profits
(Penguin, 2016) uses real-world examples to show how rising customer expectations in a more transparent age have permanently altered the competitive landscape. And
Managing Customer Experience and Relationships
(Wiley, 2017) is the third edition of their graduate-level textbook, originally published in 2003
Don and Rogers’ first book,
The One To One Future
(Doubleday, 1993), put forward a paradigm-shifting idea about the business implications of interactivity that soon evolved into the global CRM movement.
BusinessWeek
said their book was the “bible of the new marketing,” while Tom Peters chose it as “book of the year” and
Inc. Magazine’s
editor-in-chief called it “one of the two or three most important business books ever written.”
On the strength of the revolutionary ideas cited in
The One to One Future
, the Peppers & Rogers Group soon grew into one of the world’s leading customer-centric management consulting firms, helping clients in a variety of industries and geographies make money by using data and interactivity to deliver more reliable and relevant customer experiences.
Don served as the CEO of Chiat/Day’s direct marketing unit and was a celebrated ad agency “rainmaker” – exploits he celebrates in his entertaining book
Life’s a Pitch: Then You Buy
(Doubleday, 1995).
Graduating from the U.S. Air Force Academy with a B.S. in astronautical engineering (seriously!), Don claims he was the only actual rocket scientist in the advertising industry. He also has a Master’s in Public Affairs from Princeton University’s Woodrow Wilson School.
He is a best-selling author, blogger, widely-acclaimed keynote speaker, and global phenomenal. Speaker Don Peppers optimizes his skills in offering insight on customer-based relationships and building company culture.
He is future excellence. A marketing futurist, Don focuses on businesses and how they can compete in a technologically forward, world. Don enlightens through insight and “how-tos.”
He brings personalization. Speaker Don Peppers personalizes events based around your current market and offers insight on how to optimize relevant customer experiences.
Speaker Don Peppers has written nine books with business partner Martha Rogers, collectively selling well over a million copies in 18 languages. Most recently
Extreme Trust: Turning Proactive Honesty and Flawless Execution into Long-Term Profits
(Penguin, 2016) uses real-world examples to show how rising customer expectations in a more transparent age have permanently altered the competitive landscape. And
Managing Customer Experience and Relationships
(Wiley, 2017) is the third edition of their graduate-level textbook, originally published in 2003
Don and Rogers’ first book,
The One To One Future
(Doubleday, 1993), put forward a paradigm-shifting idea about the business implications of interactivity that soon evolved into the global CRM movement.
BusinessWeek
said their book was the “bible of the new marketing,” while Tom Peters chose it as “book of the year” and
Inc. Magazine’s
editor-in-chief called it “one of the two or three most important business books ever written.”
On the strength of the revolutionary ideas cited in
The One to One Future
, the Peppers & Rogers Group soon grew into one of the world’s leading customer-centric management consulting firms, helping clients in a variety of industries and geographies make money by using data and interactivity to deliver more reliable and relevant customer experiences.
Don served as the CEO of Chiat/Day’s direct marketing unit and was a celebrated ad agency “rainmaker” – exploits he celebrates in his entertaining book
Life’s a Pitch: Then You Buy
(Doubleday, 1995).
Graduating from the U.S. Air Force Academy with a B.S. in astronautical engineering (seriously!), Don claims he was the only actual rocket scientist in the advertising industry. He also has a Master’s in Public Affairs from Princeton University’s Woodrow Wilson School.
