Compelling keynotes on customer-focused relationships and progressive management
Compelling keynotes on customer-focused relationships and progressive management
USA
Founding partner of the "Peppers and Rogers Group", and leading authority on customer-focused relationship management
Request fees and availability5 out of 5 stars
Don was a hit with the audience and a pleasure to work with. His content is relevant and practical, and his speaking style is personable and entertaining. He was able to get his message across in different cultures (Chile and Colombia), which is an accomplishment that not all speakers achieve. We´re definitely looking forward to working with him again in the future.
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About Don
Keynote
References
Speaker Don Peppers has written nine books with business partner Martha Rogers, collectively selling well over a million copies in 18 languages. Most recently Extreme Trust: Turning Proactive Honesty and Flawless Execution into Long-Term Profits (Penguin, 2016) uses real-world examples to show how rising customer expectations in a more transparent age have permanently altered the competitive landscape. And Managing Customer Experience and Relationships (Wiley, 2017) is the third edition of their graduate-level textbook, originally published in 2003
Don and Rogers’ first book, The One To One Future (Doubleday, 1993), put forward a paradigm-shifting idea about the business implications of interactivity that soon evolved into the global CRM movement. BusinessWeek said their book was the “bible of the new marketing,” while Tom Peters chose it as “book of the year” and Inc. Magazine’s editor-in-chief called it “one of the two or three most important business books ever written.”
On the strength of the revolutionary ideas cited in The One to One Future, the Peppers & Rogers Group soon grew into one of the world’s leading customer-centric management consulting firms, helping clients in a variety of industries and geographies make money by using data and interactivity to deliver more reliable and relevant customer experiences.
Don served as the CEO of Chiat/Day’s direct marketing unit and was a celebrated ad agency “rainmaker” – exploits he celebrates in his entertaining book Life’s a Pitch: Then You Buy (Doubleday, 1995).
Graduating from the U.S. Air Force Academy with a B.S. in astronautical engineering (seriously!), Don claims he was the only actual rocket scientist in the advertising industry. He also has a Master’s in Public Affairs from Princeton University’s Woodrow Wilson School.
See keynotes with Don PeppersBusiness Competition, Future Tense – Technology is raising customer expectations, and now you’re competing with Amazon, Apple, JetBlue and Amex. Four strategies for succeeding in the transparent future.
Audience takeaways:
Four Ways to Avoid ‘Post-Disruption Stress Disorder’ – PDSD has plagued more than one-business, from Kodak to Blockbuster, and from Apple to IBM. Four Strategies for beating the next disruption in your own category.
Audience takeaways:
Proactive Trustworthiness is the New Black – New technology drives new expectations. You need a new strategy, good for many years and beyond. Grow profitably and stay competitive with Extreme trust. Four tasks to do so.
Audience takeaways:
What is the Value of a Better Customer Experience? – How to map it, improve it, profit from it. How does it help us and help our customers? Why is ‘customer journey mapping’ exactly what’s needed now?
Audience takeaways:
Customer Advocacy: Recruiting Your Best Customers to the Sales Team – The pinnacle of Customer Success Management is Customer advocacy. How to create emotional, human bonds with customers, at scale, and leapfrog your competitors to own the category.
Audience takeaways:
Managing a Successful Customer-Centric Transformation – The key isn’t technology or data or policy. All these things are table stakes. The key lies in the culture of your employees.
Audience takeaways:
Empowered Consumers? or Digitally Augmented Humans? – Today’s consumers have digital super powers undreamed of even a decade ago, but affection, trust, and genuine loyalty can’t be automated, and will never be outdated.
Audience takeaways:
Customer Loyalty: What, How, and Why – What it means to ‘loyalize’ your customers, how to do so, why it’s worth the money, and three important obstacles that must be overcome.
Audience takeaways:
Don is a popular voice in business media with nearly 325K followers for his regular postings of original content on LinkedIn. He has been listed numerous times on LinkedIn as a leading CX InFluencer
Don was a hit with the audience and a pleasure to work with. His content is relevant and practical, and his speaking style is personable and entertaining. He was able to get his message across in different cultures (Chile and Colombia), which is an accomplishment that not all speakers achieve. We´re definitely looking forward to working with him again in the future. –
Don Peppers opened the World Marketing & Sales Forum with his keynote and it was the perfect start. His message was right on target — relevant and insightful. We received great feedback from the attendees. As always, it was a pleasure working with Don and his team.
Excellent presentation..loved Don’s ability to give examples throughout…He was entertaining but kept it relevant and valuable
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