From one of the most experienced consumer experts. Eva Steensig possesses an expert method for identifying new behaviours and needs. Eva Steensig takes you close to the consumers with the latest findings. An inspiring, entertaining, and thought-provoking roller coaster ride through the lives, everyday routines, dreams, and needs of the consumers. The keynote focuses on the lives, everyday behaviour, and needs of the consumers in a time when everything is changing.

The keynote describes people, a society, customers, employees, citizens, and consumers in transition, delivered by a woman who advises large companies and organizations throughout the world on how to navigate in these changes. Eva's keynotes are not only based on massive exclusive research and vast experience. The keynotes are transformative, inspiring and engaging, allowing participants to mirror themselves in real-life examples and changes.

The keynote addresses and answers some of these questions: Where are consumers heading? What is characterizing their behaviour and how does that impact their consumption? What challenges does this create for companies and what opportunities arise from this?

"Reality often surpasses imagination when it comes to behavioural changes in a society among people, citizens, employees, and consumers. It doesn't happen quietly, when we change our everyday lives. The change is created in counter-reaction to existing behaviour. It is scattered, often unconscious, and somewhat random when we change behaviour. But fortunately there are patterns and connections in it. And it has significant consequences for the world we live in. It changes what we consider important, right, good, wrong, fun, cheeky, too much, etc. It changes our lives, and it changes what we buy, which jobs we find exciting, and which companies and organizations we are attracted to."

From one of the most experienced employee-behaviour experts Eva Steensig provides lively, sharp, precise and inspiring insights into the changes that will impact our behaviour in the workplace in the future. With warmth, humor, and factual content from extensive research, she presents participants with the leadership opportunities arising from these changes. Eva Steensig helps participants to understand the younger generations and how to avoid pitfalls, assumptions, and misunderstandings, all while she focuses on what shapes the youth and what it takes if one wants to lead, recruit, or sell to them.

The keynote describes employees in transition, delivered by a woman who advises large companies and organizations throughout the world on how to navigate in change. Eva's keynotes are not only based on massive exclusive research and vast experience. The keynotes are transformative, inspiring and engaging, allowing participants to mirror themselves in real-life examples and changes.

The keynote addresses and answers some of these questions: Where are future employees heading? What is characterizing their behaviour/needs and how does that impact their behaviour in the workplace? What challenges does this create for leaders and what opportunities arise from this? How to recruit them and make them stay?

"Reality often surpasses imagination when it comes to behavioural changes among employees. It doesn't happen quietly, when we change behaviour and needs. The change is created in counter-reaction to existing behaviour. It is scattered, often unconscious, and somewhat random when we change behaviour. But fortunately there are patterns and connections in it. And it has significant consequences for the world we live in and the companies we work for. It changes what we consider important, right, good, wrong, fun, too much, etc. It changes our work-lives, and it changes which jobs we find exciting, and which companies and organizations we are attracted to."

One of the world’s leading consumer expert and executive advisor offers you a download of everything she ever learned, when it comes to understanding future behaviour and needs and identifying commercial and financial opportunities in the near future. Sociologist, consumer expert, keynote speaker, Executive advisor, commentator in the media and thought-leader Eva Steensig takes you into a world of future consumer understanding and detecting commercial opportunities. Having spent most of her professional life developing ground-breaking methodologies, philosophies and approaches to new challenges as well as implementing these globally, Eva Steensig has the vast experience of the challenges of a practitioner and the opportunities to be reached for.

How to make sure you have the right knowledge for important decision about future initiatives? How to understand where things are heading without guessing or fluffy scenarios? How to find the money? How to feed commercially relevant into development and innovation? How to separate between important and not important in terms of what to react upon? How to detect the real important behavioural changes impacting my market in this chaos of information? How to balance interest in humans with and interest in profit?

Having served clients throughout the world across all industries Eva Steensig has faced most of the challenges when it comes to understanding future behaviour and needs in a commercial precise and operational way. This journey has led her to develop the ground-breaking methodology and philosophy Pattern-Based Forecasting, which she has implemented globally. During the last years she has expanded this with Future MaqrketX, which is the only approach in the world, which is able to

See and understand the new and unknown behaviours and needs.

Calculate the economic consequences of the new behaviour specifically in one's market.

Identify solutions in the midst of all the changes in the market.

In other words: Find the potential of the future market in time! It is a method that not "just" sees and understands consumers' upcoming new needs and behaviours, but also calculates the economic consequences of behavioural changes and identifies commercial potentials.

As the passionate geek, always seeking to help more companies to the right place, Eva Steensig generously shares all these experiences and methodologies in a way, which enables you to do the same.