Motivational talks about entrepreneurship, marketing and the speaker's own journey
Motivational talks about entrepreneurship, marketing and the speaker's own journey
UK
Founder of SuperJam & co-founder of Beer52, considered one of the UK's leading motivational speakers
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"All that attended really enjoyed Fraser's talk and found it both informative and entertaining"
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Fraser Doherty started his incredible business career at the age of just fourteen. After being taught how to make jam in his Grandmother’s kitchen in Scotland, he came up with a way of making jam 100% from fruit. At sixteen, he presented his brand, SuperJam, to Waitrose and went on to become the youngest ever supplier to a major supermarket.
SuperJam has since grown into a company that has sold many millions of jars through thousands of supermarkets around the world. As well as being a commercial success, the business has invested in successful charitable projects – running hundreds of free tea parties for the elderly and setting up hundreds of community beekeeping projects.
Fraser has been commended by the Prime Minister at Downing Street, by HRH Prince Charles and was recently awarded a medal (MBE) “for services to business” by The Queen. He has shared his incredible story at more than 500+ conferences in 27 countries around the world, as well as in his best-selling books SuperBusiness – published in UK, US, Australia, Korea and Japan, 48 Hour Startup – published in the UK, US, Netherlands and Korea and The SuperJam Cookbook.
He is also the co-founder of Beer52; the world’s largest craft beer club, named by the FT as one of Europe’s fastest-growing startup companies. With over 200,000 monthly subscribers and 100+ employees, the company also produces the world’s No. 1 craft beer magazine, Ferment. Importing beer from a new country each month, they have visited breweries in South Africa, California, Korea (both North and South) and all over Europe.
See keynotes with Fraser Doherty MBEKeynote by Speaker Fraser Doherty
Fraser Doherty’s most popular speech is “The Adventures of Jam Boy”; where he shares the ups and downs of his incredible journey from his Gran’s kitchen to the supermarket shelves. His story is funny, inspirational and relevant for anyone starting a business, creating a brand or trying to get others to believe in their ideas.
As well as sharing his entrepreneurial story, Fraser Doherty has been invited to speak at conferences on the topics of Social Media, Generation Y, Young People, Entrepreneurship, Packaging Design, Branding, Marketing, the Food Industry and Corporate Social Responsibility.
All that attended really enjoyed Fraser's talk and found it both informative and entertaining.
Liam Porter
What is the message you hope people take away from your presentations?
I meet a lot of people who have a dream to start a business or to take their company to the next level and the biggest thing that holds them back is fear. My message is that there is no reason to be afraid.
My story also shows that something that can start as a simple idea , not necessarily reinventing the wheel, can grow into something amazing – something that becomes an international brand, generates millions in sales and hopefully does good for the community and the environment.
When did you know your SuperJam would be a success?
When I first started making jam with my Grandmother I would never have imagined that those first few jars would grow into a company supplying the biggest supermarket chains in the world.
When SuperJam first launched in the supermarkets, I visited my local supermarket and saw that store sell over 1,500 jars in one day – more jam than they would normally sell in a month! That was the day I realised that I had created a brand that consumers love.
Can you tell us about some of the projects you and the organization are currently working on?
As well as launching SuperJam in new countries around the world (including Scandinavia and the United States), we are launching SuperHoney and a variety of new products. I have also written two best-selling books about my adventures in jam, which have been published in countries as far away as Japan and Korea.
How has your age influenced your overall process, situation and outcome?
I think that starting out in business at such a young age meant that I had a certain naïveté – which is to say that I saw no reason why I couldn’t get my products into supermarkets and I looked at jam with a fresh pair of eyes, compared to the 100 year old companies I am competing against.
What is the most amazing experience you have had as a keynote speaker?
Having spoken in over 20 countries around the world, it is hard to pick one event that I loved the most – I have met so many inspirational people, been to fascinating parts of the world and taken part in ground-breaking conferences.
What type of audience benefits most from your keynotes?
What I have found is that my story is accessible to a very wide range of audiences; from university students to marketing conferences, as well as events related to social responsibility.
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