Gavin Pretor-Pinney is an expert in the field of meteorology and cloud formations. Passionate about science, the author and scientist has written four books. His Cloudspotter's Guide is recognized globally as the definitive work explaining cloud formations in a witty and fascinating presentation. The Cloud Collector's Handbook is a catalog of clouds, guiding the reader in spotting and recording those he or she finds.
As an advocate for taking a step back to allow the mind to dwell in the clouds, Pretor-Pinney believes downtime sparks creativity. His Idler magazine advocates for spending time in relaxing activities like cloud spotting to enhance the mind's creativity.
As a 2013 TED speaker, the author introduces audiences to the fascinating world in the clouds. Providing an entertaining and informative presentation about the science of cloud formations, Pretor-Pinney provides actionable information for listeners to identify cloud types and take up the cloud spotting hobby.
As a television documentary and book writer, Pretor-Pinney shares his expertise globally. Members of his multinational Cloud Appreciation Society foster the understanding of cloud science and appreciate the beauty inherent in each formation. Sharing breathtaking cloud pictures, art, and poetry with members via the organization's website, members share Pretor-Pinney's vision for the benefits of keeping your head in the clouds.