Mastering Subconscious Influence for Organizational Success
Mastering Subconscious Influence for Organizational Success
Netherlands
Uncover the power of the subconscious with Genieke Hertoghs, renowned speaker and author, guiding organizations to effective communication strategies.
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Step by step, Genieke shows how, as a leader, you can truly take people with you. 'What stands in your way? Your ego. Genieke systematically demonstrates how, as a leader, you can effectively bring people along. Well-grounded, highly practical, uncomfortably recognizable, and infused with a generous dose of humor.
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About Genieke
Keynote
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Genieke Hertoghs, a distinguished speaker, author, and expert in subconscious communication, brings a wealth of knowledge and transformative insights to organizations seeking to elevate their communication and leadership. With a background deeply rooted in understanding the intricacies of the human mind, Genieke has become a trailblazer in the field of subconscious impact.
As the founder of Subconscious Impact, Genieke has developed a revolutionary philosophy, drawing inspiration from the groundbreaking theories of Nobel Prize-winning economist Daniel Kahneman. Her fundamental belief is that effective communication transcends the conscious mind, with the subconscious playing a pivotal role, active a staggering 98% of the time.
Genieke’s journey in decoding the language of the unconscious has led to the creation of 35 actionable conversation techniques that organizations can leverage to influence and connect with their teams on a profound level. Her co-authored book, “Impact: The Power of Invisible Influence,” stands as a testament to her commitment to sharing valuable insights into the world of subconscious communication.
In her latest work, “Don’t push me,” Genieke delves even deeper into the realms of leadership, offering executives and managers a passionate exploration of the profound impact of the subconscious on behavioral change. This book serves as a guide for leaders steering organizational transformations, providing a roadmap for implementing effective “pull techniques.”
By inviting Genieke Hertoghs to your event, you open the door to a world where communication is a strategic tool for success. Her keynotes promise not only to inspire but to equip your team with tangible skills, fostering a culture of innovation, collaboration, and lasting positive change. As a sought-after speaker trusted by industry leaders, Genieke is the catalyst for organizations ready to embrace the power of the subconscious in their journey toward excellence.
See keynotes with Genieke HertoghsThe unconscious mind exerts a remarkable influence on our thoughts and actions, directing us for as much as 95-98% of our time. Despite this knowledge, we persist in sending messages using sharp arguments, compelling justifications, storytelling, and ‘essential’ information in an attempt to influence others.
However, this approach proves futile. Our decision-making is not primarily guided by rational thinking, despite our belief in it. Rational arguments bounce off the defensive armor of our decision-making center.
Fortunately, there exists a set of 35 communication techniques that enable penetration into the unconscious of others. These techniques break through the defense mechanisms of our conversation partners, taking us to the core where real decisions are made.
Mastering these techniques yields substantial benefits. You can genuinely influence those around you, take control, increase your likability, and induce behavioral change. Moreover, others will perceive you as a leading figure in the game.
Science shows that people are highly unconscious, irrational, and emotional. How do you reach the other in their unconscious decision center? Genieke Hertoghs is one of the founders of the Subconscious Impact philosophy. With the scientific foundation of Daniel Kahneman, Hertoghs provides insight into truly connecting with people. How to first ‘position yourself’ in the other’s unconscious mind. Subsequently, how to initiate connection, ownership, and even behavioral change. Once you grasp it and have your own ego under control, actual behavioral change becomes simple.
The authors start from the premise that people are unconscious and therefore irrational beings, minimally responsive to reason and logic. They developed and tested a robust vision and concrete techniques that reach individuals in that unconscious state—where real change occurs, making it a genuine game-changer! And… what decision will you make? — You might consider clicking away, thinking, ‘another story about effectiveness?’ — Park that thought. Decide instead to learn how to penetrate others and significantly amplify your impact.
Genieke gave us a course last year. I am still impressed by her presentation. Genieke brings a fresh perspective and explains her field in a fun, informal, and playful manner. The passion radiated throughout!
Genieke is a warm, friendly, and highly attentive colleague. She asks the right questions, listens well, probes deeper, and summarizes effectively. I have come to know her as a pragmatic communication advisor, trainer, and coach. As a manager, she excels in doing the right things right! In a leadership role, she provides expertise, attention, and enthusiasm.
Likely, you've heard this before—you score a perfect 10. You're a woman on a mission, a messenger. Well, you probably hear this often, but you score a 10. Your theory is so well-structured and so transferable in various ways that even when I'm 102, I'll remember exactly what it was about. I can't say the same for the numerous training days I've attended. What you teach is so crucial in human interactions, and its effectiveness lingers in my work and relationships.
Step by step, Genieke shows how, as a leader, you can truly take people with you. 'What stands in your way? Your ego. Genieke systematically demonstrates how, as a leader, you can effectively bring people along. Well-grounded, highly practical, uncomfortably recognizable, and infused with a generous dose of humor.
As a consultant, you're often inclined to push, wanting the client to adopt your advice. I've learned from Genieke that pushing doesn't work or can even backfire. It achieves nothing, as you don't reach your goal, and it raises questions about how the person opposite you perceives you after the push. This perception is crucial for a consultant; increasing the perceived value enhances the acceptance and seriousness of your advice.
What an eye-opener: even pushing can contribute to successful change! My new challenge after reading 'Don't push me'? Turning mud into gold. And, of course, silencing my own ego more often... This book is relevant for everyone. Without exception. Especially for those who want to have an impact on any level. Very readable, practical, and filled with illuminating examples. A delightful refresher after the first book, 'Impact - The Power of Invisible Influence.
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