Gerd Leonhard

Join the ranks of global leaders an book keynote speaker Gerd Leonhard to discover the future of music, social commerce, mobile content, and more.

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Gerd was fantastic, super responsive to attendee questions and knew his stuff. He made a point to work closely with our team and our client to understand their challenges and needs. Gerd then included those specifics in his presentation which made it all the more relevant to all the conference attendees. We very much appreciated the customization of his presentation for this specific audience.

Ron Foxworthy

IfOnly

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Why you should book Gerd Leonhard

He has been hailed by The Wall Street Journal as one of the leading Media Futurists globally. Benefit from his groundbreaking insights and thought leadership in shaping the future of media and technology.
Gerd's speeches ignite creativity and spark innovation within your team. Discover new perspectives, challenge conventional thinking, and unlock the potential for groundbreaking ideas that will drive your organization forward.
With Gerd's expertise in next-generation business models and digital content strategies, booking a keynote speech ensures your organization is prepared for the future. Stay adaptable, embrace technology, and navigate the evolving landscape with confidence.

Unlock the future of business and media with Gerd Leonhard, a leading expert on online commerce, social media, and innovation. With over 1,300 engagements in 43 countries, Gerd's hard-hitting keynotes have inspired 150,000 executives worldwide. As a fellow of the Royal Society for the Arts and a visiting professor, Gerd brings unmatched expertise to transform your organization. Book Gerd Leonhard now for a visionary and game-changing event.

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Keynotes

Keynote by Speaker Gerd Leonhard: ChatGPT and the Future of AI: A Futurist/Humanist's Analysis, Insights and Foresight on ChatGPT and AI

Is this the next chapter in the evolution of the web? AI’s moon-landing moment (or more like… Sputnik)? Thanks to the recent advances in Artificial Intelligence (specifically Deep Learning), generative models such as Dall-E2 and ChatGPT (both powered by OpenAI) can now produce unique images as well as texts with an uncanny human-like quality, often indistinguishable from what a human would have written. The media, VCs and investors are abuzz with stories on Generative Artificial Intelligence. Already utilised in areas such as customer service and content-writing, generative text-based AIs like ChatGPT seem poised to transform the web – and our society.

Tough questions about digital ethics, responsibility, control and accountability are everywhere. In a world where AI language models will increasingly be used to generate news articles and social media posts, the potential for well-disguised mistakes, bias, and disinformation looms large. If we’re not careful, its pitfalls could be like social media’s – but 500x as bad. And what about those stochastic parrots?

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Keynote by Speaker Gerd Leonhard: Mobile Marketing Futures: The next 3-5 years

The art and/or business of marketing is facing a wave of disruption by digital technologies just like the media and content industries have, during the past decade. Data is indeed becoming the new oil, and mobile devices is where most data will both come from as well as head towards - as much as 75% of all Internet traffic will take place on mobile devices, within 5 years, and over 50 Billion devices will be connected to each other.

Mobile devices are about radical user (aka consumer) empowerment and increased personal involvement; the faster the networks and the cheaper the access-to-the-cloud the more we will see significant cultural shifts that will dramatically redefine how and what we buy, what we share and with whom, how we pay and what we like or don't like. In addition, social networks are quickly becoming the de-facto new broadcasters, combining their many-to-many strengths with the traditional one-to-many mode of the traditional networks - and mobile devices will deliver cable-like content, too - but without the cable. As a result, 30-50% of all advertising budgets will shift to So-Lo-Mo (social, local, mobile) and video, ushering us into the era of TeleMedia convergence.

Telecom companies, mobile network operators, device makers, content creators and media companies, social networks and Internet giants are already starting to form a new ecosystem that will completely reshape what marketing is, to begin with - and all within 5 years.

In this talk, our keynote speaker Gerd Leonhard presents a larger view on what is coming in the next 3-5 years, sharing his foresight from global perspective and pinpointing the key opportunities.

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Keynote by Speaker Gerd Leonhard: Transforming your business for the digital age: What can be learned from the music industry?

Until just recently, the music industry spectacularly failed to adapt to the drastic lifestyle and media consumption changes ushered in by the Internet. The result is endless friction where there should be new revenues, market confusion and - on a global scale - a severely dysfunctional content ecosystem. The economic consequences are catastrophic, with most the 'people formerly known as the consumers' rejecting the established music industry and their legitimate digital music offerings, and turning their attention to anything else
but
the authorized music providers.

What can be learned from the music industry's (non)-actions, what traps can be avoided, and how can other industries learn from what happened to the music industry during the conversion process to a fully digital business? (*this is a good topic for the publishing, travel, luxury, financial and marketing industries)

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Keynote by Speaker Gerd Leonhard: 21st century content economics - Getting ready for the new content economy

Because of the Internet, all content industries (music, film/video, TV, news and print, games, publishing, software etc) are in different stages of total disruption; many of them urgently need to develop a new, web-native business logic in order to survive, or better yet, prosper in the future. Technological content protection measures (DRM, TPM) have not been successful. Instead, any future 'protection' will need to come from the business model, and topics such as free / freemium / feels-like-free are going to be crucially important.

How will content be monetized, in the near future, and what new revenue streams or generatives should be investigated? How will this new ecosystem of interdependence function, and how do we transition from old to new?

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Keynote by Speaker Gerd Leonhard: The Networked Society and the Future of Content: foresight, conflicts and possible solutions

For creators, the Internet may seem to be both a blessing and a curse: while we may gain potentially large, engaged and global audiences we also have to face the fact that everything we do can now be easily re-distributed, copied, remixed or simply ‘consumed’ without much thought to remuneration. More than 4 Billion people will soon have unfettered access to a global ‘cloud’ of music, films, books, magazines and TV shows – but how will creativity be actually remunerated, going forward, and who will pay what, when, where and how?

In this talk, our remarkable speaker Gerd Leonhard shows the key trends, shares foresight and learnings from around the globe, and shows a way forward that may be fruitful to both creators and users – and the industries that serve them.

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Customer Reviews

Ron Foxworthy IfOnly

Gerd Leonhard

Leading in a Rapidly Changing World: Keynotes for Effective Leadership

As a leading keynote speaker and motivational force, Gerd Leonhard has earned global recognition for his expertise in topics that shape the business landscape. From online commerce models to social media, innovation to leadership, Gerd's range of expertise empowers organizations to harness the opportunities and tackle the challenges presented by the digital age.

With his infectious energy and motivational style, Gerd leaves a lasting impact on audiences. His speeches go beyond inspiration; they equip individuals and teams with actionable tools to drive innovation and unleash their full potential. Whether it's uncovering new revenue streams, embracing emerging technologies, or reimagining customer engagement, Gerd's keynotes empower organizations to adapt and thrive.

Booking Gerd Leonhard for your event means tapping into a wealth of achievements and credentials. Hailed as one of the leading Media Futurists by The Wall Street Journal, Gerd's influence extends across borders and industries. His expertise has been sought after by renowned companies like Google, Nokia, and the BBC, cementing his reputation as a trusted advisor and sought-after speaker.

Furthermore, Gerd's standing as a fellow of the Royal Society for the Arts and a visiting professor brings an added layer of credibility to his insights. His intellectual rigor combined with his real-world experience positions him as a thought leader who can spark meaningful conversations and ignite innovative thinking within your organization.

In a world where change is the only constant, Gerd Leonhard is your compass, guiding you through the uncharted territories of the digital age. Book Gerd Leonhard for your event, and equip your organization with the knowledge, inspiration, and tools necessary to shape the future. Together, let's embrace the opportunities that lie ahead and turn them into transformative success stories.