Harnessing Neuroscience for Marketing Success
Harnessing Neuroscience for Marketing Success
UK
Join Giulia Panozzo, an industry leader in customer acquisition, as she unveils neuromarketing strategies that boost engagement and revenue for businesses.
Request fees and availability5 out of 5 stars
This talk on neuroscience and search from @SequinsNsearch absolutely blew me away. SO much insight packed into the slides, so much to learn about how human brains work and why it matters for search.
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About Giulia
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Keynote Speaker Giulia Panozzo is a distinguished authority in the fields of neuromarketing, consumer behavior, and data analytics. With a Master’s degree in Cognitive Neuroscience and Clinical Neuropsychology from the esteemed University of Padua, Giulia possesses a unique blend of academic knowledge and practical experience. She leverages her expertise to delve into the intricate dynamics of consumer decision-making, providing businesses with invaluable insights that can transform their marketing strategies.
Giulia Panozzo is known for her engaging and motivational speaking style, where she captivates audiences with thought-provoking presentations that blend scientific research with real-world applications. As a motivational speaker, she inspires organizations to harness the power of cognitive science, revealing the psychological triggers that influence consumer behavior. This approach has empowered brands like Expedia, StockX, and RS Components to achieve remarkable organic growth and gain a competitive edge in their respective markets.
When you book Giulia Panozzo for your event, you ensure that your audience will leave inspired, armed with actionable strategies that can be immediately implemented. Her speeches are designed to resonate with customers, from small startups to large enterprises, equipping them with the tools needed to enhance customer engagement and drive sustainable growth. Giulia’s insights into organizational patterns and customer behavior are not just theoretical; they provide practical frameworks that lead to measurable results.
Don’t miss the opportunity to elevate your event. Giulia Panozzo guarantees a transformative experience that will inspire your team and drive your business forward. Engage with Giulia and unlock the potential of neuroscience in your marketing strategies today!
See keynotes with Giulia PanozzoBefore Google, there were humans: this session aims at uncovering the psychology behind customer behaviour and how to optimise for real people, while highlighting some of the similarities between how we think and act, and how search engines seem to rank websites. In this talk, you will learn about the cognitive biases and heuristics that guide decision-making at every stage of the user’s journey, and how to apply this to connect with your audience and turn visitors into customers.
Recent studies have shown how we display different behaviours in response to AI chatbots that have more human-like features rather than robotic ones, but where does our brain draw the line when we consume AI vs human-generated content online, and how does that affect our behaviour and decisions? I am running a skin conductance response study, measuring the nervous system activation in response to AI and human-generated campaigns, and the preliminary results tell a very interesting story for the future of marketing and consumer neuroscience.
In this talk, we will embark on a deep-dive exploration of the fascinating phenomenon known as negativity bias. You will learn more about the origins of negativity bias and how it affects the way we perceive, process information and make decisions both online and in our personal and professional life. You will walk away with an understanding of why we tend to focus on the ‘bad’, the risks associated with this bias and a toolset on how to overcome our natural tendency to favour negative elements as an individual and an organisation, in order to create an environment that fosters positive growth, healthier relationships and improved well-being.
In this talk, the audience will learn about the familiarity bias, its roots and its power when it comes to brand preference and perceived trust. We will see some example of the good, the bad and the ugly of some of the most prominent brands, as well as how we can make sure we can fine-tune our marketing campaigns to evoke the ‘power of known’ with some practical tips.
In this talk, we will get to know one of the human superpowers at the base of learning: neuroplasticity, the ability of our brain to reorganise its functions and structure as a result of experience and training. We will get to know how the brain learns and how we can harness its tools for our life-long learning, a skill that can ensure professional and personal growth at all stages of life.
This talk on neuroscience and search from @SequinsNsearch absolutely blew me away. SO much insight packed into the slides, so much to learn about how human brains work and why it matters for search.
Hannah Brady
Fantastic talk from @SequinsNsearch on casual impact and how it can eliminate the phrase “it depends”. #benchmarksearchconf2022
Nick Wilsdon
I always love @SequinsNsearch ’s talks as insights and science she shares always open my eyes and inspire me to think from different perspectives.
Yagmur Simsek
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