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Giuseppe Stigliano - <p data-start="517" data-end="627">Giuseppe Stigliano inspires leaders to master customer experience, AI, and innovation in the post-digital age.</p>

Dr. Giuseppe Stigliano

Giuseppe Stigliano inspires leaders to master customer experience, AI, and innovation in the post-digital age.

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Why book Dr. Giuseppe Stigliano for your next event

  • Giuseppe equips leaders with practical frameworks to drive transformation, innovation, and resilience in fast-changing markets.
  • With deep expertise in AI, customer experience, and marketing strategy, he delivers insights that translate directly into business impact.
  • His rare blend of academic depth and executive experience helps organizations bridge classic leadership models with modern demands.

Non-binding request for Giuseppe Stigliano

Global marketing thought leader shaping the future of customer experience, AI, and leadership

Giuseppe Stigliano is a globally recognized marketing innovator, entrepreneur, and keynote speaker known for helping organizations navigate transformation with clarity and confidence. With more than 20 years of international experience across marketing, communication, and leadership roles, he brings a unique perspective on how businesses can evolve in the post-digital age. As a three-time CEO of international agencies and a trusted advisor to more than 300 companies across four continents, Giuseppe combines strategic vision with hands-on execution. His work focuses on redefining customer experience, integrating AI into business models, and building cultures that embrace adaptability and innovation. On stage, he delivers sharp insights, real-world examples, and actionable strategies that empower leaders to create measurable impact.

 

Giuseppe Stigliano: Redefining Marketing and Leadership

Giuseppe Stigliano is one of the most influential voices at the intersection of marketing, customer experience, and business innovation. An entrepreneur and manager with a Ph.D. in Marketing and Economics, he has built a career spanning more than two decades at the forefront of global transformation. His leadership journey includes serving three times as CEO of international agencies, where he guided teams across Europe, the Middle East, and beyond, including roles with WPP, J. Walter Thompson, and Spring Studios.

Throughout his career, Giuseppe has partnered with over 300 companies across four continents, supporting both B2B and B2C organizations in redefining their strategies to meet evolving customer expectations and deliver sustainable growth.

 

Best-Selling Author and Trusted Thought Leader

Giuseppe is the co-author, alongside Philip Kotler, of three best-selling books: Retail 4.0, Onlife Fashion, and Redefining Retail. These works explore how technology, data, and human-centric thinking are reshaping commerce and customer engagement. Translated into eight languages and read by more than 100,000 people worldwide, his books are widely regarded as essential reading for executives navigating modern markets.

His ideas extend beyond books. Giuseppe is a member of the Advisory Council of Harvard Business Review, a Forbes columnist, and a LinkedIn Top Voice, contributing consistently to global conversations on leadership, innovation, and the future of marketing.

 

Visionary Insights on Customer Experience and AI

A central theme in Giuseppe’s work is the transformation of customer experience in an AI-driven world. He helps leaders understand how emerging technologies can enhance, rather than replace, human creativity and empathy. His keynotes explore how organizations can integrate AI into marketing, sales, and operations while maintaining authenticity, trust, and long-term value creation.

By bridging traditional business models with modern, data-driven approaches, Giuseppe provides practical roadmaps for navigating complexity and uncertainty.

 

Advisor, Investor, and Academic Voice

Beyond the stage, Giuseppe serves as an advisor and board member to companies seeking to benchmark their performance and unlock new growth opportunities. His cross-industry experience enables him to assess organizational maturity and design actionable marketing and sales strategies focused on ROI and customer relevance.

He is also an active angel investor and an Adjunct Professor of Marketing at leading international universities and business schools, where he shapes the next generation of business leaders.

 

Book Giuseppe Stigliano for Your Event

As a keynote speaker, Giuseppe Stigliano has delivered impactful talks in more than 30 countries, captivating audiences with a clear, engaging, and pragmatic style. His TEDx talk, How To Become a Marketing Superhero, has surpassed one million views, reflecting his ability to connect complex ideas with real-world relevance.

Recognized by Thinkers50 in 2024 as one of the most inspiring global leaders shaping the future of management thinking, Giuseppe is a powerful choice for organizations seeking more than inspiration. Book Giuseppe Stigliano for your event to equip your audience with the tools, mindset, and strategies needed to lead with confidence in a rapidly evolving world.

Keynotes

Keynote by Dr. Guiseppe Stigliano:

THE FUTURE OF CUSTOMER EXPERIENCE

The retail landscape is undergoing a transformative shift, driven by technological advancements and evolving consumer expectations. As we move into this new era, companies must develop a more sophisticated approach to integrating these innovations, focusing not just on the technology itself, but on creating meaningful and seamless customer experiences. This transformation is redefining traditional operating models and business strategies.

Key Components:

  • Explore the shift from the urgency to digitize toward understanding the specific digital transformations that individual companies can effectively absorb and implement.
  • Analyze the evolving concept of the customer journey that now spans physical, digital, and virtual realms and understand how to create seamless and integrated experiences across these three dimensions.
  • Delve into the importance of optichannel, a strategy that optimally combines multiple sales and communication channels to meet customer needs in a fragmented world.
Request a quote: Giuseppe Stigliano THE FUTURE OF CUSTOMER EXPERIENCE

Keynote by Dr. Giuseppe Stigliano:

THE BUSINESS IMPLICATIONS OF AI

Artificial Intelligence (AI) is revolutionizing the business landscape, driving efficiency, innovation, and the creation of new business models. In this new phase, companies must navigate the complexities of AI integration to remain competitive and relevant. This masterclass will explore the profound business implications of AI, from operational enhancements to strategic transformations, as well as its impact on marketing, sales, and brand loyalty. Participants will gain insights into how businesses can harness AI's potential to thrive in the modern market.

Key Components:

  • Examine how AI is reshaping business processes, from automating routine tasks to enhancing decision-making capabilities.
  • Discuss the strategic shifts required for effective AI integration across various business functions.
  • Explore the role of AI in personalizing customer interactions and improving service delivery.
  • Delve into the ethical considerations and governance frameworks necessary for responsible AI deployment.
  • Learn how to leverage AI to gain a competitive edge in a rapidly evolving market landscape.
Request a quote: Giuseppe Stigliano THE BUSINESS IMPLICATIONS OF AI

Keynote by Dr. Giuseppe Stigliano:

POST-DIGITAL LEADERSHIP

The term "Post-digital" refers to the beginning of a maturity phase in the so-called digital era, where people, institutions, and companies develop a more mature relationship with what was previously seen as a disruptive technological revolution. In the post-digital age, we take that disruption for granted and focus on creating a new reality. This phase has widened the gap between old and new leadership models. Leaders at both emerging and established companies must navigate different customer expectations, consumer behavior, experiential benchmarks, and a competitive landscape.

Key Components:

  • Understanding Organisations: Explore how different organizational structures adapt to the post-digital landscape.
  • Different Leaders for Different Companies and Stages: Identify the types of leadership required for companies at various stages of their lifecycle.
  • What Makes a Leader: Delve into the essential qualities and skills that define effective leadership in the post-digital era.
  • The ‘Right’ Leadership: Discuss strategies for cultivating the appropriate leadership style to meet contemporary challenges.
Request a quote: Giuseppe Stigliano POST-DIGITAL LEADERSHIP

Keynote by Dr. Guiseppe Stigliano:

CONSULTATIVE SELLING

As Jeffrey Gitomer famously said, “People don’t like to be sold, but they love to buy.” The "Consultative Sales Masterclass" focuses on evolving sales techniques in a rapidly changing marketplace. This session explores how professionals can adopt a consultative, customer-centric approach, transforming from ‘sellers’ into trusted ‘advisors’. Participants will learn to align the needs and challenges of clients with the solutions offered by their organizations, fostering long-term relationships and driving mutual growth. This approach goes beyond selling products or services, emphasizing the creation of genuine shared value for clients through deep understanding and partnership.

Key Components:

  • Understanding the Consultative Sales approach: delve into the core principles that shift focus from selling products to solving client problems.
  • Building Trust and Credibility: learn techniques for establishing and maintaining trust, ensuring credibility in all client interactions.
  • Tailoring Solutions: develop skills in customizing solutions based on deep client insights, addressing unique challenges and goals.
  • Leveraging Data: use data analytics to inform sales strategies, enhance client engagement, and provide value-driven insights.
  • Managing Complex Sales Cycles: explore methods to effectively navigate longer sales processes, including stakeholder management and maintaining engagement.
Request a quote: Giuseppe Stigliano CONSULTATIVE SELLING

Keynote by Dr. Giuseppe Stigliano:

LEADING TRANSFORMATIONAL CHANGE

Effective leadership in transformational change has become a critical skill for business leaders. The challenge is not just in implementing change but in leading it in a way that inspires confidence, overcomes resistance, and creates a sense of shared purpose across the organization. While change is often situational and reactive, true transformation is cultural, it involves a deeper shift in mindset rather than just a change in skillset. To leave a lasting impact, leaders must aim for transformation that permeates the organization’s culture and values, fostering adaptability and resilience at every level. This masterclass will provide a comprehensive framework for leaders and managers to understand the dynamics of transformational change, emphasizing the need to balance structured planning with the flexibility to adapt to unforeseen circumstances.

Key Components:

  • Understand the critical elements of a transformative vision that resonates with all stakeholders.
  • Learn strategies to communicate the vision effectively, address concerns and anxieties, and turn resistance into support.
  • Discuss real-world examples of businesses that successfully navigated transformational change by blending strategic planning with agility.
  • Learn how to cultivate an organizational culture that embraces change, values innovation, and is resilient in the face of challenges.
  • Identify common barriers to transformational change, from silos to cultural resistance, and develop strategies to overcome them.
Request a quote: Giuseppe Stigliano LEADING TRANSFORMATIONAL CHANGE

Keynote by Dr. Giuseppe Stigliano:

SCALING YOUR BUSINESS

Scaling a business is a complex and demanding process that requires a fundamental shift in leadership style and approach. This masterclass will explore the critical leadership adjustments needed to successfully scale an organization. Participants will examine the unique challenges that arise during rapid expansion, such as decision-making bottlenecks, communication breakdowns, and the 'success trap' where past achievements can hinder future innovation. The session will also delve into strategies for cultivating a robust leadership pipeline and fostering an environment that empowers individuals at all levels to contribute effectively to the organization’s ongoing success.

Key Components:

  • Learn to adapt leadership styles to suit different phases of growth, ensuring alignment with evolving organizational needs.
  • Explore how to transition from hands-on management to strategic oversight, fostering a culture of trust and delegation.
  • Recognize key challenges like decision-making bottlenecks, communication failures, and stagnation from the 'success trap,' and learn strategies to streamline processes and improve cross-functional communication.
  • Understand the role of leadership in fostering an environment where team members feel empowered to make decisions and contribute to the company’s strategic goals.
  • Learn how to maintain the agility and entrepreneurial spirit of a startup even as the organization scale.
Request a quote: Giuseppe Stigliano SCALING YOUR BUSINESS

Giuseppe Stigliano - Showreel 2025

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How to Become a Marketing Superhero | Giuseppe Stigliano | TEDxRoma

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Non-binding request for Dr. Giuseppe Stigliano

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