Transforming Business with Future Insights
Transforming Business with Future Insights
UK
Henry Coutinho-Mason helps organizations anticipate customer expectations, transforming trends into actionable innovation strategies. A global expert on consumer trends and the future of business.
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Henry delivered a keynote address to senior leaders at our European conference. He was both informative and entertaining, packing a huge number of trends into his talk and leaving delegates with lots to think about.
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About Henry
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Keynote Speaker Henry Coutinho-Mason is a leading authority on consumer trends and innovation, renowned for his ability to help organizations understand and anticipate the evolving needs of their customers. As the former Managing Director of TrendWatching, Henry spent over a decade shaping the research that is now used by over 100,000 professionals worldwide. His expertise revolves around understanding what customers will want next—empowering businesses to stay ahead of the curve in a rapidly changing marketplace.
In his keynotes, Henry delivers actionable insights on the future of business, covering topics such as AI, digital transformation, and the changing landscape of work and retail. By booking Henry Coutinho-Mason for your event, your organization will gain a clear, data-driven approach to innovation and trend forecasting, enabling you to make more informed, strategic decisions that drive long-term growth.
Having delivered over 150 keynotes across 30+ countries, Henry is a sought-after speaker by global leadership teams at companies like J&J, Mastercard, and Calvin Klein. His talks provide not only inspiration but practical tools for navigating the future. Book Henry Coutinho-Mason for your event and give your team the insights needed to stay at the forefront of business innovation.
See keynotes with Henry Coutinho-MasonHenry’s signature talk is a fast-paced dive into the key trends that will present innovation opportunities for your audience in the near future. The current versions of this keynote draw from Henry’s new book, The Future Normal (written with 3-time WSJ bestselling author Rohit Bhargava and released in early 2023). While the title might have remained a constant during his 10-year stint as CEO of TrendWatching, every session is unique thanks to Henry’s ability to bring in the newest and most insightful local and industry-specific case studies. One event organizer who booked Henry to speak to 2,000 senior executives from a Fortune 500 company in Las Vegas described his keynote as “inspiring, energetic, and entertaining” – three words that are regularly reported on his feedback forms.
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It’s one thing hearing someone talk about the power of AI. It’s another thing to have your audience experience it. Live and in-the-moment. Together. Henry’s new interactive AI experience transforms the keynote format from something that people sit through, into a visceral personal and collective ‘a-ha moment’ that will live long in the memory of every participant. But don’t mistake this session for just some fun ‘AI theater’. Its real magic comes when Henry uses AI to analyze the generated images and unlock the collective intelligence of your audience – turning your next event into a powerful source of insights, just delivered faster and in a far more engaging format than any boring and expensive consultancy project! You already know that the future of your organization depends on using AI effectively. This session won’t just transform the way your people think about AI, it will energize them to explore and seize the opportunities it presents.
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This year it’s AI. Last year it was the metaverse, web3 and crypto. Before that, it was social media and mobile. For over a decade, Henry’s talks on how to think about new and fast-moving technologies have been enthusiastically received by executive audiences. Henry’s approach is a deceptively simple one – don’t only focus on what’s changing; instead identify what won’t change for your customers. What are the basic human needs and wants that your customers will still look to your organization to cater to a decade from now? So instead of talking solely about novel technologies themselves, Henry talks about the underlying relevant basic human needs they speak to – from convenience to empowerment and creativity. This deeply human-centric view of technology might seem obvious, but Henry’s talks present a view of the world that is both fresh and compelling. More importantly, it’s an accessible and practical approach that audiences can take back into their organizations in order to think strategically about the long-term implications and opportunities that AI will present.
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The conventional ways of knowing what your customers will want next (such as using ever bigger datasets or qualitative research) are barely fit for purpose in a world that is ever more volatile, uncertain, complex, and ambiguous. This terrifies most executives, but there’s a silver lining. It is possible to understand the direction of future trends and the opportunities they present, by looking at the very disruptive startups and game-changing innovations that create such volatility. How are these new innovations changing customer expectations? And how can you get ahead of your competitors by catering to those new expectations? Based on Henry’s first book Trend-Driven Innovation, this talk unpacks the theory of how to become not just a trendspotter, but a trend doer. And while this theory forms the basis
of TrendWatching’s research, content & products which are used by 100,000 B2C professionals at hundreds of the world’s leading brands, this is miles away from being a dry, data-driven speech. Instead, Henry brings in a unique and entertaining mix of global innovations examples to show exactly how the audience can spot what’s coming next.
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Henry delivered a keynote address to senior leaders at our European conference. He was both informative and entertaining, packing a huge number of trends into his talk and leaving delegates with lots to think about.
Henry opened the conference and captured everyone from the first second with sharp insights. The feedback was absolutely top across all delegates and I can highly recommend Henry for future conferences.
I booked Henry for the third time to give the opening keynote at our Future Hospitality Summit in Abu Dhabi. As always, he teed up the event perfectly and energised the room. The feedback was excellent – attendees appreciated that he opened their minds to what is happening in other sectors and how it relates to their industry.
I booked Henry as a keynote speaker after hearing him speak at another event earlier in the year. He came well-prepared and had tailored the content to our audience of media industry professionals. It’s no surprise that his powerful presentation was chosen as the most popular session of the day!
Henry was recommended to us and he didn't disappoint! Despite the short notice, Henry spent time on the phone with me to perfectly understand our audience and tailor his talk to what L&D cares about.
Henry has spoken at several engagements to inspire innovation within our business and I can highly recommend him.
Inspiring, energetic, and entertaining. Henry's session for 2,000 senior executives from a Fortune 100 healthcare company received the highest rating from the attendees.
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