Isabel Verstraete
Isabel Verstraete is a brand strategy expert, author and speaker on using C A R E principles for positive impact on people and planet. She runs her own consultancy and hosts a podcast.
Why you should book Isabel Verstraete for your next event
- Isabel's expertise in brand strategy and her C A R E principles can help your organization create a positive impact on people and the planet, and prepare your brand for the new demands and desires of your future customers and employees.
- As a keynote speaker and podcast host, Isabel brings a wealth of knowledge and real-world experience to the table and can provide valuable insights and inspiration for your audience.
- Isabel's ability to communicate complex ideas in a simple and accessible way makes her an engaging and effective speaker who can connect with a wide range of audiences.
Isabel Verstraete is a brand strategy expert and author of “Does Your Brand Care? Building a Better World with the C A R E Principles.” She runs her own strategy consultancy and has helped companies transform to keep up with the fast-paced changes in society. Isabel is also a keynote speaker, podcast host and guest lecturer on brand strategy and the C A R E principles at universities. She has experience working in different countries and sectors.
Read the full profile: Isabel Verstraete Non-binding request for Isabel Verstraete
Keynotes
Keynote by Isabel Verstraete: Keynote topics
Topics:
How can you take better C A R E of your employees and invest in
employee wellbeing, engagement, and retention?
Generation Z is entering the work floor. How do you attract and retain the
next generations?
How to prepare your brand for the new demands and desires of your
current and future customers.
Real customer centricity with the C A R E strategic model.
Leadership tomorrow: what are employees and clients demanding of
organizations?
Building reliable brands: the role of marketing tomorrow.
Bringing sustainability into the core of your business strategy & ESG business impact inspirational cases.
How can you take better C A R E of your employees and invest in
employee wellbeing, engagement, and retention?
Generation Z is entering the work floor. How do you attract and retain the
next generations?
How to prepare your brand for the new demands and desires of your
current and future customers.
Real customer centricity with the C A R E strategic model.
Leadership tomorrow: what are employees and clients demanding of
organizations?
Building reliable brands: the role of marketing tomorrow.
Bringing sustainability into the core of your business strategy & ESG business impact inspirational cases.
Isabel Verstraete
A roadmap for creating a better world through brand strategy and the C A R E principles
Isabel Verstraete worked both on the corporate marketing side of the fence as on communication agency side in France, The Netherlands, and her home country Belgium. Her biggest driver in her job has always been the ability to help brands transform to keep up with the many and fast changes in society.
Since 2011 she runs her own strategy consultancy and has been leading strategic assignments in brand strategy, strategic marketing plans, and brand repositioning processes. During the pandemic, she researched why certain companies deal better with a crisis and discovered there is a pattern behind their success. She wrote a book about it called: ‘Does your brand care? Building a better world with the C A R E Principles. The C A R E Principles urges companies to place C A R E for people and the planet at the core of the business strategy.
C A R E also stands for 4 shifts in the way you do business:
Collaboration, Agility, Reliability & Empathy
.
Applying the C A R E Principles starts internally by taking better C A R E of your employees. The strategic model extends to C A R E for clients, stakeholders, and C A R E for the planet. The C A R E Principles were developed to help companies create a positive impact on people and the planet. Also, to prepare your brand for the new demands and desires of your future customers and/or employees. The C A R E Principles are very simple and can be applied by anyone and any brand, no matter how big or small and in any sector.
Next to being an author and brand strategy expert, Isabel is also a keynote speaker, host of a business podcast in which she invites caring companies. She also gives guest lectures and Masterclasses at universities in the Benelux.
Since 2011 she runs her own strategy consultancy and has been leading strategic assignments in brand strategy, strategic marketing plans, and brand repositioning processes. During the pandemic, she researched why certain companies deal better with a crisis and discovered there is a pattern behind their success. She wrote a book about it called: ‘Does your brand care? Building a better world with the C A R E Principles. The C A R E Principles urges companies to place C A R E for people and the planet at the core of the business strategy.
C A R E also stands for 4 shifts in the way you do business:
Collaboration, Agility, Reliability & Empathy
.
Applying the C A R E Principles starts internally by taking better C A R E of your employees. The strategic model extends to C A R E for clients, stakeholders, and C A R E for the planet. The C A R E Principles were developed to help companies create a positive impact on people and the planet. Also, to prepare your brand for the new demands and desires of your future customers and/or employees. The C A R E Principles are very simple and can be applied by anyone and any brand, no matter how big or small and in any sector.
Next to being an author and brand strategy expert, Isabel is also a keynote speaker, host of a business podcast in which she invites caring companies. She also gives guest lectures and Masterclasses at universities in the Benelux.
Blog posts by Isabel Verstraete
5 tips to boost your planet-strategy with the Care Principles
Sustainability is on everyone’s agenda today. Fueled by younger generations on the one hand, and by new laws and ESG regulations, every company today understands they better ‘go green, or go home’.Unfortunately, many of the environmental promises are greenwashing. Research carried out by the Europea
Isabel Verstraete speaks about these topics
What are the Care Principles?
Watch Isabel Verstraete in action
