Now a DJ, best-selling author, podcast host, TV analyst, mental health campaigner, brand ambassador and motivational speaker, James is a multi-talented, inspirational and driven individual who has provided keynote speeches to a host of multi-national corporations such as Investec, UBS, British Airways, Google and Mastercard to name a few.
Since retiring James has had numerous successful media ventures including presenting for Channel 4’s coverage for the Autumn Internationals, presenting on his hit podcast ‘The Good the Bad & the Rugby with 20 million aggregated views per year, DJing at venues such as The Ministry of Sound and in Ibiza and appearances on popular shows I’m A Celeb, A League of their Own and Question of Sport, amongst others.
James is also a published author with his latest book 'What a Flanker' selling over 115,000 copies, the third-highest selling sports book in 2020.