Our brand promise to the market.
Most companies believe they provide a world-class customer experience. At the same time, very few customers feel their experience has been fantastic. 86% of companies claim they deliver excellence, yet only 8% of customers agree. There is a clear gap between how one thinks they are perceived and the truth. It directly impacts GDP.
How do we bridge the gap? What does your customer really expect in 2023?
Entrepreneur, communicator, and inspirer Janne Björge has cracked the code on how to build strong, credible brands.
With honest analysis of the current situation, clear goals, and genuine commitment, we build a strong brand from within. Together.
A lecture that gathers the team around a greater ambition to excel in all touchpoints. Because we want to be proud of what we're trying to build.