Jeff McKissack

BROADENING SECURITY CONCERNS

This presentation looks at the three typical spots of HR and Risk Management liability: (1) on the clock mistakes, (2) off the clock mistakes, and (3) unknown dramas.

Also covered are the primary legal strategies utilized by plaintiff attorneys pursuing claims of negligence when such cases arise within the workplace.

How to better mitigate such risks as well as the documentation that should accompany such initiatives and training are addressed in this program.

SAFETY, SECURITY & SOCIAL ENGINEERING

In today’s world of cyber threat and hackers, billions of dollars are being spent to secure the safety of facilities, personnel, and data.  However, a truly skilled criminal mind knows that to negate the common trappings of cameras, alarms, access controls, anti-virus, and firewall protections you don’t always need to hack computers if you can hack the people inside.

This presentation looks at the aspect of physical and data security not from the obvious overt attacks, but from the more insidious covert attacks of inpersonation, bribery, blackmail, and retaliation.  We discuss how such dynamics can be used to compromise internal assets (i.e. people) for the purpose of external exploitation, and what forward-thinking companies can do to mitigate such risks.

An additional value-add to this program is what audience members also learn about their own personal lives and vulnerabilities which they can mroe proactively address as well.

SELL LIKE A CRIMINAL!

Some of the best sales and marketing experts are criminals, those who con everyday people out of their hard-earned money.  But how do they do so?

This program looks at the personality traits and individual techniques that criminals and con artists use to build rapport, gain trust, and “close business” noting that these are neutral traits and techniques that sales and marketing professionals can utilize as well — though obviously for more noble purposes.

This program can be offered as either a keynote or more extended workshop presentation.

CAUGHT ON CAMERA

In today’s world of cell phone cameras, what your employees do off-the-clock can greatly impact operations, media relations, and reputations on-the-clock. And today, the cameras are always on because the cameras are everywhere!

To assume your people “know better” can land your company in either the court room, the news room, or worse — the court of public opinion via social media.

What are the typical issues that seem to draw such attention?  How can such employee behaviors even compromise them without your knowledge, leading to possible data, physical, or fiscal security issues?  And how can you get ahead of such issues to secure your company’s moral and legal high ground in the event of such an incident?

This as well as the all-important due diligence documentation process will be addressed in this presentation.

Yes, it’s all fun-and-games until it’s caught on camera!

ANATOMY OF A THREAT

Have you ever been threatened?  Has someone at work ever been threatened?  What does that look and sound like?  And what did you do in response, if anything, to determine if the threat was actually legitimate enough to involve others or enhance security?

This presentation gives you basic tools and understanding of such scenarios to better help you and possibly your company assess these and determine what, if any, next steps should be taken to mitigate possible risks to those directly involved as well as others who could fall victim to the collateral damage.

Also, by better understanding the basic elements that constitute a threat, this offers several opportunities to reverse engineer such situations and avoid potential escalation into something far, far worse.

You get one (1) chance at true prevention — afterwards there is only reaction.  This presentation is about that chance of prevention.

LURING NEW BUSINESS

This presentation is about value-add marketing for business.  It is an age-old tactic often employed still by larger insurance companies and financial firms to leverage existing customers in order to create new customers.  But the strategy can be used by literally anyone in business who has an existing book of clients.

What are value-adds?  What is value-add marketing?  How do you not only leverage ‘your’ existing clients to acquire potentially new clients, but how do you apply the same to the existing clients of preferred vendors and synergy partners?

And when it comes to value-add events, how do you choose the event, the speaker, the venue, the date and time, and even the event partners?  There are strategies to each of these as well, ones you will learn and be able to apply to your own such data base of contacts almost immediately.

This presentation literally gives you the ABCs of structuring such events, saving you both time and money versus learning by trial and error.

To lure new business, you need the right bait.  Good news!  You already have it — and it’s your current clients!

HOOK, LINE & SINKER

This presentation is for those actively involved in the world of networking, but not necessarily seeing the desired ROI from such meetings and activities.

We’ve all had that moment — someone on a plane, someone at a party, someone at an event asks you the million dollar question, “So, what do ‘you’ do for a living?”

The next words out of your mouth will either foster a great conversation and possible interest in your business, or it will pigeonhole you into whatever stereotype exists in the mind of your hearer about your business — good or bad.

So how do you go about crafting and testing such responses to maximize your opportunities in such moments of truth?

Also, how do you apply the same in networking events and meetings where you have to expand that same response into 30 seconds or 1 minute?  How do you better engage those who already know you to listen with new ears and foster better and more targeted referrals?

It starts by learning the elements of the hook, the line, and the sinker to “lure” them in.  And that is what we will be addressing!