Boost ROI with Data-Driven Marketing! Jessica Best, a top marketing strategist, helps brands master email, CRM, and customer retention for measurable success.
5.00 of 5
Top rated!5 of 5
Oh. My. Email. She just completely changed my strategy for the better.
Mary Kate
American Marketing Association Lincoln Chapter
Boost engagement, retention, and revenue with data-driven marketing! Jessica Best, a top email and CRM strategist, helps brands turn customer insights into measurable success. With 15+ years of experience optimizing marketing for Fortune 1000 brands, she delivers actionable strategies that drive real results.
Email marketing is no longer optional in the marketing mix, but it’s not in the curriculum for most undergraduate or even graduate studies.
Whether you’re doing email marketing now and just not sure if you’re doing it well, or you are a Jackie of all Trades, covering content marketing, social media marketing, and more in addition to email and need to get up to speed on email marketing fast, Jessica’s 1-hour presentation on what works in today’s fast-paced, mobile-focused, attention-deprived world will leave you with ways to improve what you’re doing in email right now.
Marketers have fallen (back) in love with data. We wanted MORE DATA… and we got it. But has it made us better marketers? 84% of marketers say they have “enough” data and, in fact, marketers average more than 8 data sources across their marketing campaigns. Yet marketers still say reporting ROI is one of their biggest challenges.
Jessica will speak to determining if/which of your data ready is to power your email marketing program and impact the bottom line. Plus, she’ll give you tips on integrating multiple data sources, from easy plug-ins to robust data power tools.
Once you’ve nailed the basics, it’s time to ramp up for constantly improving ROI. For those who work in email marketing every day, Jessica offers a deeper dive into optimizing email programs for the best results. She brings examples from companies who are rockin’ it and offers fresh ideas — and sometimes reminds of the forgotten basics — that can drive up response rates.
Once you’ve nailed the basics, and optimized your email creative and strategies for the best return, the only thing left to do is… turn it up. When email marketing is making you $20+ for every $1 you spend, you’re likely to want to spend a lot more on it… But how? There’s really only one way: grow your list to grow your revenue.
But there are plenty of wrong ways to grow your email list that can hurt you. Jessica touches on the good, the bad, and the mind blowing that she’s seen in the past decade of email marketing strategy.
Do you know what a bulletproof button is? Do you know how your content impacts where your email actually lands…inbox vs junk?
From the pre-header to how to balance text and images to designing for mobile, Jessica points out what mistakes many marketers still make in promotional and educational email design and how you can make small adjustments for a big impact. Plus, she shares how the leaders in the industry are winning with ideas to try.
5 of 5
Oh. My. Email. She just completely changed my strategy for the better.
Mary Kate American Marketing Association Lincoln Chapter
Jessica Best
5 of 5
Excellent information from a very knowledgeable source. Jessica made it easy to ask questions and relate her info to my current workflow.
Attendee NP Lead Conference
Jessica Best
5 of 5
Awesome presentation – informative, funny and engaging. Best practices all round.
Attendee SXSW Interactive
Jessica Best
5 of 5
I couldn’t write fast enough! This session was the best part of my experience this year. Jessica was an excellent presenter with a ton of relevant examples and tips.
Attendee Content Jam
Jessica Best
Keynote Speaker Jessica Best is a recognized authority in email marketing, CRM, and data-driven customer engagement, helping organizations unlock the full potential of their marketing strategies. With over 15 years of experience, she has worked with Fortune 1000 brands across industries—optimizing campaigns that drive higher engagement, increased retention, and measurable revenue growth.
Jessica specializes in turning complex data into actionable insights, equipping businesses with the tools to implement personalization, automation, and permission-based marketing that deliver real results. She helps organizations move beyond mass messaging, teaching them how to create customer-centric marketing strategies that build long-term brand loyalty and maximize return on investment.
Her expertise is trusted by some of the world’s biggest brands, including Applebee’s, IHOP, Spirit Airlines, and Planet Fitness. As a former strategist at leading agencies like Barkley and emfluence, she has led marketing initiatives that transformed customer engagement for clients in retail, travel, hospitality, higher education, and nonprofit sectors.
As a globally sought-after speaker, Jessica has taken the stage at SXSW Interactive, Dublin Tech Summit, and major conferences across North America and Europe, inspiring thousands with her insights on data-driven marketing. She has also been recognized as one of DMNews’ 40 Under 40 marketers and named one of Search Engine Journal’s Top 50 Women to Follow in Marketing.
When you book Jessica Best for your event, your audience will gain practical, high-impact strategies to increase marketing performance, future-proof their digital strategies, and drive customer loyalty. If your organization wants to turn data into revenue and create marketing that truly connects, Jessica Best delivers the expertise, energy, and actionable insights to make it happen.
Watch Jessica Best in action!
Watch Jessica Best in action!
