BIG BETS happen at all levels in a company – the enterprise, division, product, program, and team. BIG BETS are the initiatives and plans we think will deliver lasting impact, but there is significant risk as these are complex strategies and plans. They are a BIG BET.

BIG BETS goes by many names, like digital transformations, new business models, innovation programs, and strategic initiatives. Over 80% of all BIG BETS fail to deliver on time, on a budget, or deliver the expected business impact. Some seem to never end. This leaves leadership wary of trying more bets and risk being left behind in a rapidly changing industry.

Based on research and 35 years of delivering BIG BETS to Fortune 100 companies, John Rossman gives you a playbook for Thinking in Outcomes to succeed at your BIG BETS. Based on his forthcoming book
Thinking in Outcomes
.

Leaving your audience with:

A comprehensive playbook to Think in Outcomes and work backward

An understanding of the leadership challenges and skills to lead these missions

Understanding why defining the future customer experience or operational capability is a superpower we all need to leverage

Leadership is a skill. Culture is the default standard defining how we work together. So, how can you build on your leadership and culture to drive systematic growth & innovation?

Based on the best-selling The Amazon Way: Amazon’s Leadership Principles, Rossman outlines a set of strategies and tactics, giving a playbook for any industry or situation to make small changes resulting in significant impact.

Customer centricity, metrics and operational excellence, a system for innovation, Amazon’s “working backwards” methodology, disagree but commit, and deliver hard results are just some of the leadership playbook with habits to reinforce and create change.

Leaving your audience with:

A series of actionable lessons on leadership for driving improvements and innovation

Confidence in how to work together to achieve hard results despite setbacks

Motivation for a customer-centric mindset leading to business improvements and agile development for growth

Is your company ready to create the future of your company and industry? Leaders who want to drive innovation must ask this while challenging conventional thinking if they want to have a future in their industry. But what are the right questions to ask to create that
future? How do we develop our strategy? How can we anticipate industry disruption, and how we adapt?

Former Amazon Executive John Rossman was a key leader in launching and scaling the third-party platform which today accounts for over 50% of Amazon’s business, leading to fundamental disruption to the retail industry. By leveraging many of the ideas from Think Like Amazon, Rossman provides principles and strategies which drove Amazon and can drive your industry’s future. He will challenge your team and provide them with strategies, tools, and questions to help you begin creating your company’s future.

Leaving your audience with:

Perspectives on “How would Jeff think” in disrupting your industry from a customer-centric strategy

Tools to THINK BIG but bet small in an agile manner for innovation

Examples of existing friction to challenge the audience in recognizing opportunities

Envision how disruptive technologies such as AI and computer vision coupled with new business models could reshape your industry

Your supply prices and lead times are rising, your employee wages are increasing, transportation is getting more expensive, and critical components (like chips) might be in short supply. Your COGS and your P&L are a mess. Your world and business might feel
like it’s in crisis. This is a leadership choice -- waste time worrying about what’s coming or plan to survive and thrive in the volatile market?

John delivers an engaging story explaining how challenging traditional thinking and management science can help you maximize the value of a good crisis and guide you to innovate and strengthen your business.

Volatile markets and uncertainty lead most organizations to cut, run and stick their head in the sand until the storm passes. You'll learn how it is the ideal time to go on offense by focusing on rapid innovation and finding immediate ROI opportunities to improve operational effectiveness. Audience members leave with practical theory, examples, tools, and techniques to help them build better strategies, plans, and solutions so they never waste a good crisis.

Leaving your audience will:

Have the confidence and tools to innovate and rapidly drive improvements even in difficult markets and forecasts

Optimism and techniques to collectively assess, define and iterate to improvements

Understand multiple examples where constraints are used as the basis for improved business results and innovation

The US healthcare industry is almost 20% of GDP, but what might the future of healthcare become? What can we predict out of Amazon’s healthcare strategy? And how can we adapt to change while improving patient outcomes, the employee experience, and
growing your business?

The answer is leadership built for the challenge of driving excellence and simultaneously delivering innovation. John delivers a healthcare leadership playbook built to deliver a clear strategy, effectively drive change, and become a world-class operator while being a systematic innovator.

Your healthcare leadership team will be inspired to become a more strategic thinker with tools to help your plan for the future in healthcare.

Leaving your audience with:

A framework and flywheel for anticipating industry change

Confidence and tools to innovate and rapidly drive improvements

Optimism and techniques to collectively assess, define and iterate to improvements