John Zogby
American Pollster, opinion leader, and author recognized for his analyses on American politics and mainstream culture
The keynote speaker John Zogby is an internationally respected pollster, opinion leader and best-selling author. He has polled and consulted for a wide spectrum of business, media, government and political groups including Coca-Cola, Microsoft, CISCO Systems, St. Jude's Children's Research Hospital and the US Census Bureau.
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John Zogby
A maverick predictor's insights into the American political landscape
“The most dangerous words in any language are
‘We are going to continue doing things the way we have always done them’
”
-- John Zogby
Our speaker John Zogby was a professor of history and political science for over 2 decades before achieving renown as a pollster.
“
All hail Zogby, the maverick predictor
” decreed The Washington Post when Zogby accurately polled the 1996 presidential election. He continued to with the same precision for the following two presidential elections and his presidential polling remains among the most accurate through five elections. He has since served as an on-air election analyst for NBC News, BBC, CBC, ABC (Australia), and has been featured by the Foreign Press Center in Washington every election night since 1998. During his career he conducted polls for Reuters News Agency, NBC News, the New York Post, Atlanta Journal and Constitution, Houston Chronicle, Miami Herald, among others.
John Zogby has been the recipient of several awards
. In 2005, he was awarded Honorary Doctorate Degrees from the State University of New York and the Graduate School of Union University. In 2009, Zogby received an Honorary Doctorate Degree from the College of St. Rose. In 2008 he was awarded the Chancellor's Distinguished Fellows Award from the University of California Irvine. He has also received special awards from the American Task Force for Lebanon and the Arab American Association of Greater Houston.
Called “The Prince of Polling” by political strategist Mary Matalin, John Zogby's interactive methodology is a leader in the industry.
Zogby writes weekly columns on Forbes.com, is a founding contributor to The Huffington Post, and has had his analysis published on the opinion pages of the New York Times, Wall Street Journal, Financial Times, and publications worldwide. He is author of the best-selling “
The Way We'll Be: The Zogby Report on the Transformation of the American Dream”
and co-author of “
First Globals: Understanding, Managing, and Unleashing Our Millennial Generation
” (with Joan Snyder Kuhl). His book “
We Are Many, We Are One: Neo-Tribes and Tribal Analytics in 21st Century America”
, emphasizes a new paradigm for moving beyond demographics by allowing people who participated in the survey research to define themselves based on their attributes and values. The result is a bottom-up approach to segmentation analysis.
Widely recognized for his work in both academic and mainstream media circles, John Zogby’s Polls have been cited frequently in popular culture, including NBC's West Wing, CW's Gossip Girls, Netflix movie House of Cards, Richard North Patterson’s novel “The Race”, game shows such as Cash Cab, and the 25th Anniversary edition of Trivial Pursuit. Zogby Polls have been regularly cited on The Tonight Show and spoofed on The Late Show and NPR's All Things Considered. He has been profiled by Fortune Magazine, The New Yorker and Investor's Business Daily and has appeared on every major U.S. television network, the BBC and scores of U.S. broadcasts including the Daily Show with Jon Stewart.
‘We are going to continue doing things the way we have always done them’
”
-- John Zogby
Our speaker John Zogby was a professor of history and political science for over 2 decades before achieving renown as a pollster.
“
All hail Zogby, the maverick predictor
” decreed The Washington Post when Zogby accurately polled the 1996 presidential election. He continued to with the same precision for the following two presidential elections and his presidential polling remains among the most accurate through five elections. He has since served as an on-air election analyst for NBC News, BBC, CBC, ABC (Australia), and has been featured by the Foreign Press Center in Washington every election night since 1998. During his career he conducted polls for Reuters News Agency, NBC News, the New York Post, Atlanta Journal and Constitution, Houston Chronicle, Miami Herald, among others.
John Zogby has been the recipient of several awards
. In 2005, he was awarded Honorary Doctorate Degrees from the State University of New York and the Graduate School of Union University. In 2009, Zogby received an Honorary Doctorate Degree from the College of St. Rose. In 2008 he was awarded the Chancellor's Distinguished Fellows Award from the University of California Irvine. He has also received special awards from the American Task Force for Lebanon and the Arab American Association of Greater Houston.
Called “The Prince of Polling” by political strategist Mary Matalin, John Zogby's interactive methodology is a leader in the industry.
Zogby writes weekly columns on Forbes.com, is a founding contributor to The Huffington Post, and has had his analysis published on the opinion pages of the New York Times, Wall Street Journal, Financial Times, and publications worldwide. He is author of the best-selling “
The Way We'll Be: The Zogby Report on the Transformation of the American Dream”
and co-author of “
First Globals: Understanding, Managing, and Unleashing Our Millennial Generation
” (with Joan Snyder Kuhl). His book “
We Are Many, We Are One: Neo-Tribes and Tribal Analytics in 21st Century America”
, emphasizes a new paradigm for moving beyond demographics by allowing people who participated in the survey research to define themselves based on their attributes and values. The result is a bottom-up approach to segmentation analysis.
Widely recognized for his work in both academic and mainstream media circles, John Zogby’s Polls have been cited frequently in popular culture, including NBC's West Wing, CW's Gossip Girls, Netflix movie House of Cards, Richard North Patterson’s novel “The Race”, game shows such as Cash Cab, and the 25th Anniversary edition of Trivial Pursuit. Zogby Polls have been regularly cited on The Tonight Show and spoofed on The Late Show and NPR's All Things Considered. He has been profiled by Fortune Magazine, The New Yorker and Investor's Business Daily and has appeared on every major U.S. television network, the BBC and scores of U.S. broadcasts including the Daily Show with Jon Stewart.
