John Zogby

Speaker John Zogby Keynote Topics

Tribal Analytics™: Meet the 11 Tribes of Modern America

• Based on seven years of research and a super sample of 6,400 respondents, Tribal Analytics™ predicts human behavior in a world connected less by geography and demographics and more by shared interests and social media. Our speaker John Zogby takes you beyond the pigeon holes of demographics to 11 tribes sharing core beliefs, interests and behaviors—a technique that has proven more predictive than traditional indicators like age, income or race. Providing invaluable insights for marketers, human resource professionals, political strategists, lawyers choosing juries and anyone looking to forecast behaviors, this fascinating presentation will give you a deep understanding of what really motivates people—and how you can deploy these insights to your organization’s advantage. 

Keynote by Speaker John Zogby

Demographics & the Current Political Landscape of Today: Prospects for the Democrats & the Republicans

• In this presentation, John explores and evaluates the latest demographics of the ever-changing political landscape in America – heading into the future. He addresses and analyzes the latest voter trends and tendencies, as well as the evolving racial census of America’s voting population. John Zogby recognizes that the dynamics of the American voting public is undergoing tectonic changes.
• Today’s voters are younger, less white, and more informed. He delves into the prospects for the political parties and independents of the future, and explains that any political party wishing to successfully relate to this new kaleidoscope of constituents, must have a strategy in place to answer new questions and concerns held by a growing and increasingly diverse mosaic of Americans. By the end of this presentation, the keynote speaker John Zogby will leave audiences with a plan, and the poise, to recognize evolving political dynamics and expectations, as well as the awareness of how to address these demands to succeed, on either side of the aisle.

Keynote by Speaker John Zogby

The New American Consumer: Resourceful & Savvy

• The US economy is based on consumer spending. But those days are over – at least for a generation. The drive to reduce spending started long before the Great Recession, which only accelerated the trend begun in the late 1990s. Between 10 million and 12 million financially successful Americans are making a conscious decision to cool the “desire to acquire.” 
• These tech-savvy consumers prefer “being connected” over material wealth and care about value over glitz. They want the steak, not the sizzle. Since they only have only so much to spend, they want to spend it wisely. In increasing numbers, they want to be part of what is right, not just what is popular – including being on the right side of the environmental and human rights equation. Our speaker John Zogby will help you understand how this new consumer trend will impact you in the future and how can you turn this trend to your advantage.

Keynote by Speaker John Zogby

America’s First Globals: Understanding, Managing & Unleashing the Potential of Our Millennial Generation

• In the most comprehensive research yet, the sought-after speaker John Zogby explores America’s “First Globals” – Americans born between 1979 and 1993 who are networked worldwide; who monitor global sports, fashion, and music; who, out of any age group, are the least likely to think American culture is superior to any other culture; and who are most reluctant to go to war against people who listen to their music and dress like them.
• They are having a huge impact on the workplace, on NGOs, on home ownership and housing, and on the meaning of community. “America’s First Globals are exciting to watch, but I am worried about a growing subset who are just losing hope,” Zogby says. “Are we wasting significant human capital? How do we salvage the leaders of our next economy and planet?” he asks. The answers he provides in this keynote are both poignant and insightful.

Keynote by Speaker John Zogby

To See Ourselves as Others See Us: Global Attitudes Toward the US & American Values

• The “splendid isolation” Americans enjoyed has now vanished due to communications technologies and savvy citizens who watch the BBC, Al Jazeera, CNN, and even Russia Today. But just as we have become more interested in what lies beyond our borders, the rest of the world is now watching us more closely than ever.