How often do brands truly spark your curiosity or fill you with wonder? Award-winning keynote speaker & marketing consultant Jon Burkhart thinks his Dynamic Difference framework can help you uncover what stories spark the curiosity of your brand’s ideal customer. He’ll explore some dangerous ideas, smash some status quos & make some real-time discoveries all in the name of proving that brands that ENERGISE are the ones that survive and thrive.

Jon will come armed with stand-out examples from the 26 countries he’s worked in and you’ll decide which brand stood out & won more customers. Together, you'll embrace the brands that value for their customers in a unique way. These are the ones that win bigger and grow faster.

Jon will answer –

What unique value does your company offer your customer and how do you find or create this?

What's at the very core of why your company exists? Are you telling stories in ways that energise customers and make them feel compelled to share this excitement with others?

What does your company do to solve customers’ problems in a unique way? Are they acting like a dynamically different challenger brand? Is the competition scared of them in any way?

Where will you look to find crackin' stories?

Why do your customers need or want what you offer? What's unique, unusual or useful about them? Brainstorm some firecracker questions to alight upon way more "aha moments" that lead to better stories.

How can you build stickiness into stories?

How will you make your story stick in the minds of your ideal fans? Will you promise a secret then reveal it? To empower them, Jon will help you solve their problems in wild, unforgettable ways.

Can emotions help you nail your purpose and content strategy?

What will help you tell stories that stand out from the sea of vanilla? How can a contrarian mindset help you structure stories to disrupt and delight? Once you've nailed how you're different, let's explore how your brand can use Jon's Firecracker framework to make a difference.

How will your stories shape-shift with culture?

Jon wrote the 1st ever book on this topic. How do brands engage with fans on social channels in a way that makes them feel indispensable? Can spur-of-the-moment stories be the heartbeat of your brand?

Can your stories unite your tattooed army?

How can you build a community willing to emblazon your logo on their bodies? Jon will help you find ways to turn fans into super-fans who are ready to defend you and your mission at all costs?

Jon also offers clients their own BEERNOTE! – an entertaining yet thought provoking end of conference speech that helps sums up everything that has gone on during the day. Jon will join you for the day and sum up the content from all the speakers during the day in one final speech – leaving delegates departing on a high.