Jonathan MacDonald is a globally recognized expert in change, innovation, and digital transformation. With over 30 years of experience, he has advised 400+ global brands, including Nestlé, Lego, Sony, and Heineken, helping organizations embrace change and unlock sustainable growth. His powerful insights provide leaders with practical strategies to thrive in uncertain markets.
He is the bestselling author of Powered By Change, which won the 2019 Business Book Awards and became a Sunday Times Bestseller. In this book, he introduces The Windmill Theory, a proven framework designed to help businesses adapt, innovate, and maintain long-term success. His insights equip leaders with actionable tools to navigate uncertainty and achieve measurable results.
Jonathan is also the founder of SELF AI, a pioneering platform that leverages ethical, adaptive technology to help businesses create personalized digital experiences while maintaining trust and responsibility. His focus on responsible innovation ensures organizations can leverage emerging technologies while maintaining trust and integrity.
Jonathan’s expertise is further strengthened by his background in Neuroeconomics, where he combines behavioral science with business strategy to enhance decision-making and leadership performance. His diverse career also includes transforming Ministry of Sound into a global digital powerhouse and serving as the youngest-ever Chairman of the British Music Industries Association.
In addition to his business achievements, Jonathan is a former British Sports Jiu-Jitsu Heavyweight Champion and a black belt martial artist, demonstrating his commitment to focus, resilience, and discipline — qualities that resonate deeply in his keynote presentations.
Book Jonathan MacDonald for your event to inspire your leadership team with proven strategies that foster innovation, embrace change, and drive long-term success in today’s fast-evolving business landscape.