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Kristen Berman

Unlock the power of behavioral economics with Kristen Berman. Co-founder of Irrational Labs, she transforms how companies understand and influence user behavior.

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Maybe the best session I’ve been to at my 2 years at Facebook. Kristen Berman is super immersed in the topic and able to relate to our workstreams so easily, which makes this super relevant!

Judy Lee

Marketing Manager, Facebook

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Why you should book Kristen Berman for your next event

Adopt Kristen Berman’s successful techniques from her leadership at Irrational Labs, enhancing your understanding of user behavior to boost engagement and performance.
Leverage Kristen Berman’s impactful work with Google’s behavioral economics group, which has influenced 26 teams globally, to enhance your strategic approach.
Gain practical, research-backed tools and strategies from Kristen to boost user health, wealth, and happiness, grounded in the latest behavioral insights

Unlock the potential of behavioral economics with Kristen Berman. As a co-founder of Irrational Labs and Common Cents Lab, she empowers organizations to harness insights into human behavior for transformative impact. With experience from Google and global conferences, Kristen delivers actionable strategies that drive user engagement and organizational success. Elevate your event with her expertise and practical solutions for maximizing health, wealth, and happiness.

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Keynotes

Keynote by Kristen Berman: Psychology of Money

Strategies and perspective on how to combat our biases.

Best for: banks and financial institutions, companies looking to change pricing strategies

Money is a constant part of life — for everyone. Yet despite its importance, more often than not, we end up making decisions that aren’t optimal. This talk will reveal how and why people are irrational with their money and how companies can design products and services that help people be smarter. Kristen will go over surprising experiments that her team has done and highlight just how easy it is to change behavior.

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Keynote by Kristen Berman: Psychology of Decision Making (Behavioral economics 102)

How your customers are making (and not making) decisions

Best for: leadership teams, tech companies, designers, sales and MKT teams

Too often, we assume that consumers make rational decisions. We take them at their word when we ask them about their behavior — they say they want this feature and we assume they will actually use the feature once we build it. But there’s a gap between what consumers say they’ll do and what they actually do. How do we bridge this gap and design products based on actual consumer decision making and behavior? This talk will get to the core of irrational decision making. Kristen will share funny stories about how we are irrational, while also providing novel and insightful ways to design products and services that align with these irrationalities.

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Keynote by Kristen Berman: How to Use Behavioral Economics to Increase Engagement and Retention

Best for: leadership teams, policy and non profits, research teams

Today’s product leaders often rely on the word of their customers when building their product road maps; whether it’s a customer survey or a phone interview, loads of qualitative data through these methods is being collected and used to dictate how to design and develop products. Seems like a foolproof plan, right? Actually, no — a reliance on customer input and feedback is built on an antiquated model of human decision making that assumes humans are rational. Kristen will go over her compelling research that highlights just how misleading customer research. She’ll take us through step by step the process that behavioral economists go through to understand behavior and then change it.

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Keynote by Kristen Berman: How to Increase Trust in Your AI

What the research is saying and what people are actually doing

Best for: Tech leaders, AI developers, UX designers

In an era where AI is pervasive, trust is paramount. This talk, aimed at tech leaders and AI developers, examines how to cultivate trust in AI systems. We’ll dissect the latest academic research and real-world case studies for how AI can create
OR
destroy trust. Drawing from behavioral economics and psychology, the discussion will highlight the role of human biases in AI perception and use. We will provide practical strategies for enhancing AI’s credibility, how to manage transparency, and balance giving users control and agency with ease of use. Expect a blend of theoretical insights and real-world applications, empowering attendees to build more trusted and effective AI solutions.

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Keynote by Kristen Berman: Adopting AI Tools

Do’s and Don'ts of Behavior Change

Best for: Business leaders, HR professionals, change managers, leadership teams

This session targets business leaders and managers grappling with AI tool adoption in their organizations. We’ll explore the behavioral dynamics influencing employee engagement with AI and the psychological barriers to adoption (“Will my job get taken?!” “This AI is not as good as I am!”.)

The talk will offer a blend of dos and don’ts, focusing on how to combat the status quo, how to instill social norms throughout the org and behavioral incentives for effective change management. We’ll look at lateral categories to get inspired on how to think differently about change and reference academic studies that have shown real effects. The session will leave attendees equipped with actionable strategies for fostering a culture that embraces AI tools as part of their operational fabric.

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Customer Reviews

Maybe the best session I’ve been to at my 2 years at Facebook. Kristen Berman is super immersed in the topic and able to relate to our workstreams so easily, which makes this super relevant!

Judy Lee Marketing Manager, Facebook

Kristen not only engages the audience with her energy, but she also captivates them with her insights on human psychology and decision-making. If you want to know why your customers do what they do, hire Kristen. Couldn’t recommend her more.

Tom Denari President, Young & Laramore

Your session was the highlight of our product offsite!

Isabelle Rogner Director of Product Management, Legal Zoom

I have been going to NorCal for four years and you were probably the best speaker I have seen. Complete package; very professional, funny, and insightful.

Thomas Howard Board member, NorCal

Kristen Berman

Maximizing Impact Through Behavioral Economics

Keynote Speaker Kristen Berman is a renowned expert in behavioral economics, celebrated for her groundbreaking work in understanding and influencing human behavior. As the co-founder of Irrational Labs and Common Cents Lab, Kristen has pioneered the application of behavioral insights to drive meaningful change, enhance organizational performance, and improve user outcomes. Her expertise centers on translating complex behavioral science into actionable strategies that significantly boost user engagement, health, wealth, and happiness.

Known as a motivational speaker, Kristen Berman brings a dynamic and engaging approach to her keynotes, offering audiences practical solutions to tackle today’s most challenging business issues. Her extensive experience includes pivotal roles with major companies, including her work in establishing Google’s behavioral economics group, which has impacted 26 teams globally. Kristen’s thought leadership has been featured in top-tier publications like TechCrunch and Scientific American, highlighting her exceptional ability to inspire and guide organizations toward transformative growth.

When you book Kristen Berman for your event, you gain access to a wealth of knowledge and innovative strategies that can revolutionize your business practices. Her presentations are designed to empower organizations with the insights needed to foster innovation, drive exceptional results, and achieve strategic success. For a keynote that offers both depth and actionable impact, Kristen Berman is the premier choice.