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Laura Bas

Multi-award-winning Changemaker & Gen Z Expert empowering organizations to understand, reach, and retain the youngest generation.

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Netherlands

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Laura speaks in a powerful way, but does not forget to actively involve the audience within her presentation. Powerful and accessible are words that best describe Laura.

Elske Doets

Business woman of the year 2017, founder Doets Reizen & The Young Lady Business Academy

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Reasons to book Laura Bas

Tap into the wealth of expertise provided by Laura, who has served as a trusted consultant to the Ministry of Foreign Affairs, engaging hundreds of youths globally.
Partner with Laura Bas, a recognized Changemaker and recipient of prestigious awards, including the Nouri Talent Award and Changemaker of Amsterdam Award.
Benefit from Laura's deep understanding of Generation Z dynamics, honed through successful projects and research collaborations with renowned experts.

Discover the solution to engaging Gen Z and driving organizational success with Laura Bas. As a multi-award-winning Changemaker, Speaker & Generation Z Expert, Laura brings unparalleled insights and expertise. From her groundbreaking speeches at the United Nations to her consultancy work with global leaders, Laura empowers organizations to understand, reach, and retain the youngest generation. With a track record of success and recognition, Laura Bas is your key to unlocking the potential of Gen Z.

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Keynotes

Keynote topic by Laura Bas: Attracting & Retaining Young Talent

A new generation of young people, also known as "Millennials" or "Gen Z", is entering the job market in droves. One of the biggest challenges this brings is that half of all young people start looking for a new job after just 2.5 years. Training new, young employees becomes a very expensive and risky investment...

How can we keep Millennials & Gen Z on board? Or even better: how can you become a Millennial Magnet? In her keynote, Laura reveals the power of young people in organizations and how this power can be optimally utilized. With her concrete tips, plans, and recommendations, you will be provided with the right tools to set up the workplace in such a way that not only young people, but all generations will gain more energy from it.

Of course, she will also teach you the secrets to attract and retain more young talent. To give you a sneak peek: it's not about more attractive secondary employment conditions, projects abroad, a salary increase, or the option to take a "sabbatical".

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Keynote topic by Laura Bas: Boost Your Career: Your Place within the Organization

At the beginning of your career, the possibilities seem endless. But once you've chosen a direction, new questions arise. How do you maintain enjoyment in your work? How do you give wings to your dream career? And above all, how do you know if you've made the right choice?

No worries, you're not the only one struggling with this. The majority of young professionals wave goodbye within a few years. But is the grass really greener on the other side?

In this keynote, Laura will unveil the answers to these essential questions. After attending the lecture, young professionals will gain valuable insights and, most importantly, find a clear direction to do what energizes them, ideally within their current organization.

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Keynote topic by Laura Bas: Meaningful Youth Participation

The opinion of young people is often ignored. In both politics and business, young people do not feel heard. A worrying fact, because 50% of the world's population is under the age of thirty!

Excluding such a large group can only lead to social inequality, dissatisfaction and polarization. Another consequence of not listening to young people is that we also miss out on the positive consequences of youth participation: Involving young people for example, leads to better decisions. Furthermore, it also provides new perspectives on existing problems that are often overlooked by the the current generation of leaders.

Convinced of the importance of youth participation? That's a good first step. But how exactly do you do that, involving young people in a ‘meaningful’ way? And how do you ensure that this is a success? Laura is ready to explain this to you.

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Keynote topic by Laura Bas: Gender Equality

What do the top of government, the top of the business world and top entrepreneurs have in common? Women are in the minority everywhere.

Globally, only 31% of senior management positions are subordinated to women. We also see this in the Netherlands: there are no women on the boards of two-thirds of our large corporations. And in the Global Gender Equality Index, The Netherlands is only at the 31st place!

The fact that women in the Netherlands are currently in the majority at colleges and universities is unfortunately not at all reflected in the labor market. A missed opportunity, because it has already been proven that diversity leads to better and more efficient decision-making.

How can we organize organizations in such a way that women promote on to important positions? How do you identify and close a gender pay gap? What can an organization do to improve this, and how can we contribute to a national change? Laura has the answer.

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Customer Reviews

Laura speaks in a powerful way, but does not forget to actively involve the audience within her presentation. Powerful and accessible are words that best describe Laura.

Elske Doets Business woman of the year 2017, founder Doets Reizen & The Young Lady Business Academy

I really enjoyed working with Laura. She has tremendous expertise in meaningful youth participation. She is an impressive young professional, with a great stage presence and a sharp mind.

Thijmen Rooseboom Former Ambassador for Youth, Work and Education at the Ministry of Foreign Affairs

Laura was an extremely positive and enthusiastic moderator during our conference day. Communication during the preparation process was very pleasant, with her providing a lot of input and ensuring that we were well taken care of. Her enthusiasm motivated the speakers to do their best and encouraged active participation from the attendees during the discussion. We look back on a great collaboration with Laura!

Lieke Mijnheer Chair of the Geo Promotion foundation

As a keynote speaker at Wilde Ganzen Day 2024, Laura Bas made a fantastic contribution to the program. With an inspiring keynote, she motivated the attending representatives from Dutch and Flemish private initiatives to seek inspiration throughout the day for involving new generations in their work towards a more inclusive and equal society. Laura managed to present a beautifully practical story that informed and inspired participants towards intergenerational collaboration. This will be a key focus for Wilde Ganzen and its partners in the coming years.

ErnstJan Stroes Program Manager at Wilde Ganzen

Laura did an amazing talk for TEDxAmsterdam Women. It was clear that she prepared well, put together a well thought through story and delivered it to a live theater audience with confidence and precision.

Helen Pink Organizer TEDxAmsterdamWomen

Laura managed to keep the participants captivated with great enthusiasm towards the end of the afternoon, using inspiring examples and paying attention to the group! She knows her subject well, and we know where to find her for next time.

Marie Citroen Project Manager at the Dutch National Government for Entrepreneurs

Laura Bas

Navigating Generational Dynamics

Meet Laura Bas, a dynamic force in the world of keynote speaking and a leading authority on engaging with Generation Z. As a multi-award-winning Changemaker, Speaker, and Generation Z Expert, Laura possesses a unique blend of insights and experiences that make her an invaluable asset for organizations seeking to thrive in today's rapidly evolving landscape.

When you book Laura Bas for your event, you're not just securing a speaker; you're investing in actionable solutions tailored to your organization's needs. Laura's expertise lies in bridging the gap between generations, empowering businesses to tap into the unique perspectives and talents of Gen Z. With a keen ability to articulate complex concepts in a relatable manner, she creates meaningful connections with her audience, leaving them inspired and equipped with practical tools for success.

Laura's impact extends far beyond the stage. As a consultant to global leaders and organizations, including the United Nations and the Ministry of Foreign Affairs, she has demonstrated her ability to drive tangible results in the realms of youth advocacy and gender equality. Her accolades, including the prestigious Nouri Talent Award and Changemaker of Amsterdam Award, underscore her commitment to effecting positive change.

Booking Laura Bas for your event means providing your audience with the insights and strategies necessary to thrive in today's dynamic business environment. Whether it's navigating generational dynamics, fostering innovation through diversity, or promoting gender equality in the workplace, Laura Bas delivers actionable solutions that drive real-world impact.