Laura Bas

Attracting & Retaining Young Talent

A new generation of young people, also known as “Millennials” or “Gen Z”, is entering the job market in droves. One of the biggest challenges this brings is that half of all young people start looking for a new job after just 2.5 years. Training new, young employees becomes a very expensive and risky investment…

How can we keep Millennials & Gen Z on board? Or even better: how can you become a Millennial Magnet? In her keynote, Laura reveals the power of young people in organizations and how this power can be optimally utilized. With her concrete tips, plans, and recommendations, you will be provided with the right tools to set up the workplace in such a way that not only young people, but all generations will gain more energy from it.

Of course, she will also teach you the secrets to attract and retain more young talent. To give you a sneak peek: it’s not about more attractive secondary employment conditions, projects abroad, a salary increase, or the option to take a “sabbatical”.

Boost Your Career: Your Place within the Organization

At the beginning of your career, the possibilities seem endless. But once you’ve chosen a direction, new questions arise. How do you maintain enjoyment in your work? How do you give wings to your dream career? And above all, how do you know if you’ve made the right choice?

No worries, you’re not the only one struggling with this. The majority of young professionals wave goodbye within a few years. But is the grass really greener on the other side?

In this keynote, Laura will unveil the answers to these essential questions. After attending the lecture, young professionals will gain valuable insights and, most importantly, find a clear direction to do what energizes them, ideally within their current organization.

Meaningful Youth Participation

The opinion of young people is often ignored. In both politics and business, young people do not feel heard. A worrying fact, because 50% of the world’s population is under the age of thirty!

Excluding such a large group can only lead to social inequality, dissatisfaction and polarization. Another consequence of not listening to young people is that we also miss out on the positive consequences of youth participation: Involving young people for example, leads to better decisions. Furthermore, it also provides new perspectives on existing problems that are often overlooked by the the current generation of leaders.

Convinced of the importance of youth participation? That’s a good first step. But how exactly do you do that, involving young people in a ‘meaningful’ way? And how do you ensure that this is a success? Laura is ready to explain this to you.

Gender Equality

What do the top of government, the top of the business world and top entrepreneurs have in common? Women are in the minority everywhere.

Globally, only 31% of senior management positions are subordinated to women. We also see this in the Netherlands: there are no women on the boards of two-thirds of our large corporations. And in the Global Gender Equality Index, The Netherlands is only at the 31st place!

The fact that women in the Netherlands are currently in the majority at colleges and universities is unfortunately not at all reflected in the labor market. A missed opportunity, because it has already been proven that diversity leads to better and more efficient decision-making.

How can we organize organizations in such a way that women promote on to important positions? How do you identify and close a gender pay gap? What can an organization do to improve this, and how can we contribute to a national change? Laura has the answer.