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Lazar Dzamic

As a digital trailblazer, brand strategist, data scientist, and ethical marketer Lazar Dzamic helps organisations align their content and marketing strategies with creative storytelling to make their businesses grow.

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“Via his talks and workshops, Lazar took us through with<br>unparalled simplicity, inspiration and a raft of brilliant<br>examples, managing to pass on his rich knowledge and<br>experience of digital and data-driven marketing.”

Katarina Sibalic

Strauss brands

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Why you should book Lazar Dzamic for your next event

Lazar is an advocate of meaningful communication in marketing and advertising: i.e. combining rich data with customer interactions to create branded experiences that have a larger purpose than just selling something.
Audiences worldwide praise Lazar’s inquisitive mindset and continual provocations into the data, digital and business strategies that are defining tomorrow’s most sustainable and profound brands.

After being the head of brand planning at Google Zoo, and with more than 20 years of strategic marketing experience, Lazar is one of the leading brand and marketing strategists in Europe. From the stage and the classroom, he shares his experience and know-how with the world’s largest companies to help them develop and curate authentic attention and brand relevance.

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Keynotes

Keynote by Lazar Dzamic: Speaking topics - Ethical Marketing

Through his keynotes and workshops, Lazar's vast experience and charm enable the ideas he shares to resonate across industries and organisations, helping people to rethink what attention marketing does to create stand-out business formulas.

Audiences worldwide praise Lazar's inquisitive mindset and continual provocations into the data, digital and business strategies that are defining tomorrow's most sustainable and profound brands.

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Customer Reviews

Katarina Sibalic Strauss brands

“Lazar is a masterful lecturer and a true expert. He effortlessly weaves together the fascinating threads of human psychology, technology and creativity to form a tapestry of modern marketing communications. His perspective is invaluable!”

Marija Matic, Data & Communications Director Direct Media

“He lights up the room with positive energy, makes you feel so relaxed and engaged even when you are a total 'rookie' and dazzles you with his creative, yet very hands on, practical approach.”

Roksanda Marinkovic, Human Resources Manager Greece & Cyprus Adidas

Lazar Dzamic

One of the leading brand and marketing strategists in Europe

Lazar speaks with authority on why resonant marketing content is crucial for driving deep customer engagement that leads to commercial success. His memorable storytelling transforms audiences, giving them the insights to integrate a brand’s purpose into the core of their business communications.

Lazar is often asked to help leaders and companies adapt his marketing frameworks to launch new profitable business models and internal innovation strategies.

Lazar’s wealth of experience and a lengthy track record as a trusted adviser to major brands like P&G, Unilever, PwC and Virgin has enabled him to test and prove his fervent belief that meaningfully connecting a company’s data to their unique story engages people both intellectually, and emotionally, at exponential rates.

His accessible charm enables the ideas he shares to resonate across industries and organisations, helping anyone to rethink what attention marketing does to create stand-out business formulas.