Linda Moir uses a likable positive demeanor to inspire morale in businesses. According to her, this is the key to customer service success. As a leadership expert, her ideology revolves around the fact that leaders are also ordinary people, and it is helpful for any manager to seek advice from their forerunners (people who have been in leadership before).
Linda's first big role in customer service came in the form of the Cabin Services Head at British Airways, a position she held for 11 years. This was after completing a Master's degree in People Management & Industrial Relations in 1986. In 2001, she relinquished her position at British Airways to take up the role of Human Resource Director at NATS. With at least 2.5 million flights a year and a turnover of £600 million, Linda got the job done like never before.
In 2003, Sir Richard Branson called Linda asking her to revive customer service at Virgin. This saw her quit NATS after only two years of service. Thanks to her excellent performance at Virgin, Linda is credited with the airline's award-winning customer service. In 2009, she was hired to deliver high-quality hosting at the 2012 London Olympics, a mandate she discharged exceptionally well, with 200, 15,000, and 6,500 staff, volunteers, and contractors, respectively.