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Melanie Deziel

Award-winning brand storyteller. Elevate your content strategy with Melanie Deziel's insights.

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A true professional who follows through on what she says she will provide when she commits to a speaking engagement. Best of all, the audience goes away with proven techniques they can implement to give their brand story more selling power and in a manner that is believable.

Roberta Simpson-Dolbeare

Executive Director, Direct Gardening Association

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Why you should book Melanie Deziel for your next event

Amplify Brand Impact: Melanie Deziel's keynotes offer actionable insights to supercharge your brand's storytelling. Transform your content strategy and connect authentically.
Unlimited Story Ideas: Gain access to the Content Fuel Framework, revolutionizing your content creation process. Create compelling narratives that resonate with audiences.
Author of 'The Content Fuel Framework': Unlock the framework that generates unlimited story ideas, directly from the expert who wrote the book.

Unleash the power of your brand's story with Melanie Deziel's transformative keynotes. As an acclaimed pioneer in branded content and author of 'The Content Fuel Framework,' Melanie ignites creativity and strategic vision. Elevate your content strategy, captivate audiences, and drive real results. Book Melanie Deziel now for an inspiring journey into the art of compelling storytelling.

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Keynotes

Keynote by speaker Melanie Deziel: Power of the Creative Process

Whether you're leading an enterprise content team, or serving as a content team of one, we're all on a mission to create the best possible content with the resources that we have. We look for every opportunity to reduce the time, money, and manpower wasted during creation and distribution, but what about creative waste? Creativity, after all, is a process. It's time to optimize our creative processes, too, so we can confidently and efficiently generate more ideas—and better ideas—for how to share our brand story with the world.

Key Takeaways:

A repeatable process for generating hundreds of content ideas

A reliable idea-generation system you can share with your team

A simple tool for turning one content idea into several

A newfound confidence in your own creative power

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Keynote by speaker Melanie Deziel: Prove It: Using Content as Evidence of Your Most Important Claims

In a court of law, we’re required to provide evidence for our claims, but in business, we don’t always share adequate proof that validates the claims we make. Content can be the perfect antidote to the “because I said so” claim-making that rarely creates the customer trust we want to achieve. This session will share how to corroborate your claims, demonstrate your value and educate your audience on all of the differentiators that are most important to your business and brand.

Key Takeaways:

The importance of using content as evidence for marketing claims

Know the types of claims that need the most evidence

How to use the three types of evidential content in your marketing

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Keynote by speaker Melanie Deziel: What’s the Big Idea? Creating Content That Makes an Impact

Up against copycat competitors, regurgitating robots, and an endless sea of “experts” competing for audience attention, it’s easy for ideas to get lost in a sea of content sameness, depriving them of their impact. This session shares a method for identifying your content’s primary source of value and assessing its level or originality, allowing you to plot a path out of the endless hamster wheel of commodity content creation, and toward the creation of content that’s differentiated, memorable, and impactful.

Key Takeaways:

Know the characteristics of the most impactful content

Understand how to make your content more valuable and original

Identify the source of your content’s value

Gauge the originality of your ideas

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Customer Reviews

Roberta Simpson-Dolbeare Executive Director, Direct Gardening Association

Our team found her to be a true joy to work with - her professionalism and flexibility were so key when planning the conference. Her extremely relevant content inspired, engaged, and resonated with the diverse mix of communicators, marketers, and development professionals in attendance.

Amy Leung Executive Director of Digital Marketing at Columbia University

Melanie is that rare speaker who is unflappable, professional, whip smart, a quick study, and born ready. She not only delivered, but earned the gratitude and wonder of the team that worked to prepare for this event. Melanie is a total pro, and you will see that onstage and in your behind-the-scenes dealings, as well.

Sean Branagan Creator, Student Startup Madness

Melanie possesses such an inspirational blend of passion, knowledge, and pure creative energy. I have never before left a workshop with so many new ideas - and not just her ideas, but my own new ideas that she inspired by exposing so much of her creative process and structural foundation. You can tell how much she loves what she does, and it's contagious.

Rene B Workshop Attendee

Her ability to clearly explain a usable framework for content development had lightbulbs going off all over the room!

Joseph Didomizio Director of Digital Communications for University Advancement at Buffalo

An innovative, effective system for creating content that delivers the one thing every audience craves: Relevancy.

Jay Baer Founder of Convince & Convert and author of Youtility

Melanie Deziel

Content Strategy Catalyst

Meet Melanie Deziel, a renowned keynote speaker and a true pioneer in brand storytelling. With a remarkable ability to turn everyday tales into captivating narratives, Melanie is the go-to expert for organizations looking to boost their content strategies.

As a motivational speaker, Melanie Deziel's wisdom strikes a chord, inspiring audiences to reshape their storytelling approaches. Her acclaimed book, “The Content Fuel Framework,” acts as a guide to unlock creativity and generate endless story ideas. When you book Melanie Deziel for your event, you're accessing a wealth of experience that can reshape your brand's story.

Melanie's accomplishments speak volumes. She led the way as the first editor of branded content at The New York Times's T Brand Studio, crafting award-winning pieces that set industry benchmarks. Her role as a founding member of HuffPost Partner Studio and Director of Creative Strategy at Time Inc. showcases her knack for building effective branded content programs across diverse media platforms.

With Melanie Deziel as your keynote speaker, you're gaining more than a talk; you're gaining a strategic partner. Her insights, backed by a track record of tangible results, establish her as an esteemed authority. Melanie's global recognition and ability to simplify complex strategies ensure her keynotes resonate with varied audiences.

Elevate your organization's storytelling prowess. Book Melanie Deziel to share her transformative insights at your event and experience the influence of potent storytelling firsthand.